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Operators running legacy technologies really should consider migrating to a modern platform now so that they are ready to leverage the unprecedented sporting action over the next year and a half. Migrating to another platform has always been viewed as a major operation with a lot at stake and operators are right to take a cautious and considered approach.


due to the modular nature of the platform.


So rather than a one-size-fits-all model redolent of legacy systems, these agile platforms allow operators to plug-in the products, offerings and data feeds that work for them. In some cases, this also allows operators to leverage the power of services like trading optionality which sees the operator trade certain sports while their platform partner manages the rest.


Tis could work especially well for US operators who wish to trade their own domestic sports, but leave the major international football/soccer competitions over the next 18 months in the hands of expert traders at their platform provider.


Another advantage of a modern platform is the ability to harness big data. Operators that are


P118 WIRE / PULSE / INSIGHT / REPORTS


maximising and mining the opportunities that big data provides will ultimately drive a richer, more personalised user experience and that will be key over the next 18 months.


DON’T FEAR MIGRATION


Operators running legacy technologies really should consider migrating to a modern platform now so that they are ready to leverage the unprecedented sporting action over the next year and a half. Migrating to another platform has always been viewed as a major operation with a lot at stake and operators are right to take a cautious and considered approach.


We have seen bad examples of platform migration in the past and with the huge transfers of server data infrastructure involved there is always an element of risk. Of course, the ultimate concern is a disjointed migration


that leads to increased downtime, complications and additional cost.


Tese concerns can be laid to rest by selecting the right platform and a partner that has experience in successful platform migrations. Te technical prowess of modern-day tech stacks means a migration can be a stress-free experience.


Tese stacks are versatile, robust and complex enough to deliver migrations efficiently and effectively – we recently carried out a full migration for a major German iGaming group in just eight weeks. For sports betting operators, migrations usually take around six months when you factor in rehosting, data transfer and regulatory fulfilments that may need to take place.


Tis is why operators powered by legacy technologies need to act now if they are to successfully migrate to a modern platform in time for the incredible run of sports events coming up. Migrating may seem risky, but the rewards of better data management, front end control, near 100 per cent up time and wider player offerings make it worth it.


Today, punters really do expect a comprehensive and compelling experience; if they can’t meet these requirements operators will be sat on the sidelines while the action takes place on the field.


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