A survey carried out by the Instituto Brasileiro
Jogo Legal (IJL) discovered that Bet365 received 82 million online visits from
According to estimates the online gambling market in Brazil has the potential to generate as much as US$2.2bn per year after being regulated.
Sports betting was legalised over two years ago, but rules have yet to be put in place and the government is still to decide on how many licences it will hand out and under what terms. During this period offshore operators have become increasingly present via sponsorship deals. Meanwhile, illegal sports betting is on the rise. Sports betting is now increasingly available via computerised electronic terminals on offer by those who run the illegal street numbers game jogo de bicho (Te Animal Game). A survey carried out by the Instituto Brasileiro Jogo Legal (IJL) discovered that Bet365 received 82 million online visits from within Brazil in September last year alone. SportingBet had 12 million in the same period. Brazil has about 450 websites specialising in sports betting, which offer advertisements and affiliation possibilities.
Lotteries are hugely popular. Caixa Econômica Federal, known locally as Caixa, is the biggest public bank in Latin America and Brazil's biggest mortgage provider. Caixa is a 100 per cent publicly owned company. It was granted the control of lotteries in 1961. All other lottery licences granted to the private sector were ended in the same year. Decree-Law No. 204 of 27
within Brazil in September last year alone.
SportingBet had 12 million in the same period. Brazil has about 450 websites specialising in sports betting, which offer advertisements and affiliation possibilities.
February 1967 prohibited the creation of new state lotteries and allowed only for the operation of lotteries that had already existed at that time. Until recently state lotteries had to comply with the gaming standards set out by Caixa, and were not permitted to create new gaming products.
Today, Caixa manages nine lotteries including the Mega-Sena, one the largest lotteries in the world. Tere are around 13,000 lottery shops in over 5,000 cities and towns and there are around 50,000 Caixa lottery shop terminals. According to the Secretariat of Evaluation, Planning, Energy and Lottery (SECAP), Caixa’s lottery revenue increased by 22.7 per cent in
Brazil between January and September 2019. During this period Brazilians bet R$12.11bn (US$ 2.87bn), up 22.7 per cent compared to the previous year. Caixa recorded US$3.1bn in revenues in 2020 - a record. Mega-Sena reported the highest sales, totalling 40.4 per cent of the year’s revenue US$1.25bn.
BINGO
Bingo will play an important role in how gambling is regulated in the future. Te gaming ban was lifted for a time for traditional bingo in 1993 as a means to financially support sports clubs, which received a share of the profits. Legalisation was an immediate success and led to bingo halls springing up quickly all over the country. Te law required bingo halls to be established as large-scale businesses, with a minimum occupancy of 500 seats.
In 1997, EGTs were given the green light in slot machine parlours attached to bingo halls. Te traditional bingo halls could be quite lavish attracting a higher income clientele. Over time, in look and feel, bingo halls came to look more and more like casinos, although table gaming was not permitted.
Over 900 bingo halls were soon operational nationwide with the vast majority of them located in Brazil’s most wealthy states. Its
WIRE / PULSE / INSIGHT / REPORTS P69
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