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Pulse


EMERGING MARKETS SIS


SIS: laying the groundwork


SIS has secured multiple deals with racetracks


across the globe in recent months as it continues to deliver live horse racing to more operators worldwide. G3 interviews William Morris, Head of International Horse Racing at SIS, to understand how these deals unfold and the importance of delivering a diverse racing portfolio to operators.


William Morris, Head of International Horse Racing SIS


SIS recently expanded its international racing rights after agreeing a deal with Codere for fixtures from the Hipódromo de las Américas racetrack in Mexico City. How important has Latin American racing become to your international offering?


Building our international horse racing offering with live action from Latin America is hugely important in delivering the widest range of content to our operator partners. Te region has a strong horse racing heritage and the betting opportunities that these racetracks provide has proven to be highly valuable for local operators, as well as international sportsbooks.


A key priority for us is to provide first-rate content throughout the day across every time zone. Tis enhancement to our partnership with Codere is another important step to make this possible. Trough our 24/7 Live Betting Channels, we provide coverage to customers globally for over 11,500 LatAm horse races a year, while we offer a similar output for greyhound racing.


P136 WIRE / PULSE / INSIGHT / REPORTS


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