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The Jada Brain has its own


Responsible Gaming engine that uses an algorithm to determine a player’s risk of


AI gives operators the power to predict a player’s LTV for different time periods, which estimates ROI in future campaigns, or for deciding how much to reward customers. From an offering perspective AI helps operators understand what a player demands from their betting experience to make them feel welcome and not one of the many.


Empowering operators with complete command over their data means they can optimise marketing spend for affiliation optimisation and VIP identification to drive ROI.


Once players are signed-up and active on the site there is scope for damaging behaviour around bonus abuse. Tere are cases of users waiting for free bets or enhanced odds before seeking arbitrage opportunities across various sports betting sites.


Some cases have seen campaigns hit with a £50,000 cost in one day at a sports betting company because no capabilities were in place


P128 WIRE / PULSE / INSIGHT / REPORTS


to predict or analyse the impact of an enticing free bet campaign. Jada’s AI solution recognises these behaviour patterns and identifies abusers to enable a more optimised spend on deserving customers.


PROTECTING PLAYERS


Operators have a duty of care to customers when sporting summers reach fever pitch and should be creating socially responsible experiences that shield them from the harms of addictive gambling.


AI provides more robust and independent means to keep players safe, rather than self- exclusion and self-imposed restriction tools.


Te Jada Brain has its own Responsible Gaming engine that uses an algorithm to determine a player’s risk of becoming a problem gambler. Once a pattern is identified it assigns an appropriate player rating so operators can step in before the situation deteriorates.


becoming a problem gambler. Once a pattern is identified it assigns an appropriate player


rating so operators can step in before the situation deteriorates.


Spotting problem gamblers is a complex process and relies on building and adapting algorithms using case studies. Machine learning capabilities have been integrated into the Jada Brain that are applied to markers of harm and respond to changing behaviour. Further protection comes from the fact that every piece of data is anonymised to strictly meet data privacy policy laws.


PERSONALISATION


Competition will be immense this summer and it’s vital to be heard. Once incoming traffic is


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