Insight
OMNICHANNEL SUZOHAPP
Tim Kennedy, Vice President of Sales for Europe, SUZOHAPP
Tim Kennedy is the Vice President of Sales for Europe at SUZOHAPP. He has over 30 years of sales and technology experience in the industry. Prior to joining SUZOHAPP, he held senior positions at both Bell Fruit Games and Barcrest Group before moving to the sports betting platform provider, OpenBet, where he ran the Retail and Omnichannel divisions. Most recently, he served as an advisor for the preeminent international gambling consultancy, Regulus Partners.
Pandemic fatigue will heighten the demand for omnichannel
Offering his view on the immediate future for land-based sports betting, Tim Kennedy, Vice President of Sales for Europe at SUZOHAPP, believes demand for omnichannel solutions has heightened due to pandemic fatigue.
Where does SUZOHAPP sit within the land- based sports betting market?
As a primary supplier to casinos, operators, and OEMs in the gaming industry, our position in the sports betting market isn’t much changed from where we sit for gaming. We want to be the only call customers need to make when it comes to their hardware solutions for sports betting whether that be in turnkey solutions and customised full-service designs, or peripheral components and replacement parts.
As the majority of players in this market are digital-centric, we take the burden of providing the hardware solution with seamless integration so those platform designers can keep their focus on their games and let us do what we’ve shown we excel at in the hardware space with our extensive experience in the gaming market.
SUZOHAPP caters to several verticals including gaming, amusement and vending. How significant is sports betting to SUZOHAPP's business model?
Sports betting was a natural vertical for us given our existing reputation and core competencies in gaming and hardware. We have partnered with a few of our existing suppliers to come up with high-quality solutions that we believe the sports betting market desperately needs as it continues to build momentum.
Our existing network with tried-and-true manufacturers from the gaming market is essential to helping get the sports betting market established in the retail space. In terms of our business model, we see a lot of potential
P30 WIRE / PULSE / INSIGHT / REPORTS
With regulations in the US being passed to allow for various forms of sports betting, there’s a lot of
interest and conversation about how best to move forward. We are
moving fast to ensure we can be in the right place at the right time to assist our customers. We also
foresee a lot more interest as we progress out of the pandemic and we begin to see what the future looks like with a little more predictability.
growth in this market and are excited to see what the next few years bring.
Without going over exhaustively covered ground, it has clearly been a difficult 15 months or so for retail. How has SUZOHAPP's short and long-term strategies changed, if at all?
Te pandemic was a challenge for everyone in our industry. We are very fortunate in that we have a rather diversified portfolio of customers and products that we were able to adapt and shift our focus on an as-needed basis and react to the constantly changing market during the pandemic. What we’ve most gained from the pandemic is to maintain that ability to stay flexible and adaptive so that we’re ready and able to serve our customers continuously if and when the next crises arrive.
What is SUZOHAPP's view on the immediate future for land-based sports betting? Has customer interest in your sports betting product suite picked up in recent weeks and months?
Absolutely. With regulations in the United States being passed to allow for various forms of sports betting, there’s a lot of interest and conversation about how best to move forward. We are moving fast to ensure we can be in the right place at the right time to assist our customers as these markets open up.
We also foresee a lot more interest in the coming months as we progress out of the pandemic and we begin to see what the future looks like with a little more predictability than we have over the past year and a half.
Omnichannel seems to no longer be the buzzword on everyone's lips. Longer term, is an omnichannel experience still the goal for operators, suppliers and players?
In our business, omnichannel is still very important and we think will be more important, especially as countries gradually come out of lockdown and pandemic measures. Pandemic fatigue was very real. People want to be out in the world with other people again.
While the digital sphere obviously saw huge success during those isolated, socially distanced months, now as we look towards bringing people back together what’s important in from an omnichannel perspective, is how we integrate digital experiences with live experiences.
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