search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
NSoft believes that the sportsbook is a profit generator and together with the land-based casino’s player base, NSoft’s risk-free, turnkey solution for sportsbook is an essential part of this winning combination.


Retail sports betting will play a major role in promoting and popularising the online sports betting industry. How will this work in the context of integrated sportsbooks in casinos? Will we see an expansion of retail sports betting in casinos in the US?


Retail is a natural populariser of online betting. In most countries retail almost always came first before transistioning to include the web, which means that many players’ first experience is with retail before they went online. Te US market is different in the context that we are talking about a highly digitalised nation, whose online penetration will contribute back to retail.


As for what we will see in retail in the US, I am sure that we will see everything that can be done to popularise the industry, so it is to be expected that sports betting will be present in stranger locations than casinos (especially in relation to TV broadcasts), such as Te UFC.


How will sportsbooks impact casino floors? Will we see sportsbooks begin to take over casino floor space?


Yes, they are undoubtedly two different worlds, but there should not be any cannibalisation between them. Te data shows that casino operators who introduced sportsbook into their offer have significantly improved player retention rates. Combining a vast world of casino games with sports betting will attract a much more loyal players base.


What’s the best balance to strike to ensure the sportsbook fits with the casino brand? What is the best approach for operators planning on launching sports betting in casinos?


Te best approach to launch sports betting in land-based casinos is to physically divide these two spaces. It should be a separate space for the casino and a separate space for the betting environment. We are speaking of two different energies and the interior design of these two spaces should be totally different. However, they can certainly coexist under the same roof.


Several NSoft clients have manage to successfully merge these two worlds and I think


The best approach to launch sports betting in land-based casinos is to physically divide these two spaces. It should be a separate area for the casino and a separate space for the betting environment. We are speaking of two different


energies and the interior design of these two spaces should be totally different. However, they can certainly coexist under the same roof.


that it should be possible in the US as well.


A great starting point for the land-based casinos would be to introduce self-service betting terminals into their premises. Casino slots are the trademark of the casino business, so the introduction of sports betting via betting kiosks would be the most logical step. STARK Solutions, NSoft’s hardware division, have already made a betting terminal exclusively for this purpose.


ATOM is a premium betting terminal model that brings the world of sports betting closer to the casino world with a flashy external appearance, chrome-plated parts and lights.


WIRE / PULSE / INSIGHT / REPORTS P41


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180