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people are hungry for entertaining experiences and sports betting consistently provides that for a wide audience. Clearly there’s pent-up demand for engaging in major sporting events and we envisage the Euros to be one of the biggest betting events in recent memory.


Tat of course puts a lot of emphasis onto an operator’s sportsbook technology and whether it can cope with the increased demand from bettors across peak times. Robustness and scalability will be key elements throughout the summer to ensure operators maximise their potential. Betting levels are set to skyrocket and sportsbooks need to ensure their technology can meet the demands in a safe and responsible way.


Do bettors on international football tournaments bet differently compared to domestic leagues and club competition? Are popular betting markets the same?


Bettors are certainly more patriotic and tend to back their home nation in the big football


Tailored promotions are key, which is why those operators that have sites live in countries that have a team competing at the Euros will be hoping they can advance as far as possible. Personalisation is of great importance, as bettors want to receive offers on games that will be of interest to them. Knowing each user’s favourite


teams and betting behaviour is crucial.


tournaments. England are currently favourites to win the Euros with many of our leading sportsbook partners, and it’s highly likely more English bettors will back the Tree Lions to win the Euros, especially as many of their games will be held on home turf, including the final which is being staged at Wembley.


Te further an operator’s home nation progress through the tournament, the greater the betting volumes. Tis was the case for the 2018 World


Cup where England reached the semi-finals, with the nation gripped by their side’s performance. Over £1.5 billion was wagered on the World Cup in the UK alone, and there’s every chance that figure could be smashed should Gareth Southgate’s side meet pre- tournament expectations.


Looking across Europe, how should operators look to engage domestic audiences for June’s European Championships? Are tailored promotions key?


Tailored promotions are most definitely key, which is why those operators that have sites live in countries that have a team competing at the Euros will be hoping they can advance as far as possible. Personalisation is of great importance, as bettors want to receive offers on games that will be of interest to them. Knowing each user’s favourite teams and betting behaviour is crucial in developing tailored experiences that will be the most appealing.


The Summer Olympics is one of the most- NEWSWIRE / INTERACTIVE / MARKET DATA P121


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