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Reports BRAZIL - MARKET REPORT


January Betano became a jersey sponsor of Serie A football team Atletico Mineiro. Bitcoin Bookmaker Sportsbet.io, a brand that currently support top Brazilian football club Flamengo, signed a master contract for two years with the knockout competition in Brazilian football Te Copa do Brazil for the coming seasons. In February 2021 betmotion signed a 12-month period sponsorship deal with Brazil’s Fluminense FC and top female player Cristiane Rozeira de Souza Silva. Sports betting sponsorship is already extending to other sports as well. For example in November 2020 Betmotion signed a deal to become an official partner of Brazil’s National Basketball League for the 2020-21 season.


AGREEMENTS REACHED


In addition a number of key agreements are being reached ahead of regulation. In November Betcris launched its new Brazil-facing website, br.betcris.com. Betcris later updated its payment options to include the Pix service an alternative that will facilitate deposits. Pix is provided by the Central Bank of Brazil and went live in November 2020. Daily fantasy sports games are also on the way via Scout Gaming which signed a deal with Betsson. In September 2020 Betsson Suaposta was renamed Betsson in the third and final phase of the rebranding project, which was coordinated by Betsson Group in partnership with the Jockey Club of Rio Grande do Sul. In addition casino and sportsbook operator group Soft2bet entered Brazil after the country moved to speed up the launch of its regulated sports betting market. Soft2Bet’s YoYo Casino and


to calls from the tourism board to allow for integrated casinos and resorts is adding increasing pressure on lawmakers to change gaming law. In a pattern which we may see repeating itself in other jurisdictions around the world, lawmakers in Brazil could well liberalise the market further not because they want to but they can’t afford not to.


In fact this is already happening. Te courts are giving more freedom to states to offer their own products individually while lottery betting is being privatised via BNDES. Sports betting will be live next year. Consequently what we are seeing is the liberalisation of the market via specific laws, and privatisation. Tis piecemeal approach makes liberalisation easier to swallow for lawmakers who need to raise revenue and


Te courts are giving more freedom to states to offer their own products individually while lottery betting is being privatised via BNDES. Sports betting will be live next year. Consequently what we are seeing is the liberalisation of the market via specific laws, and privatisation.


CampoBet Casino, which are part of the operator’s multi-brand portfolio are now live in Brazil. Further announcements will be made as operators vie for space and position themselves more strongly in the market.


WILL BRAZIL ALLOW FOR A FURTHER EXPANSION?


Te continued sell off of CAIXA lottery products, the inevitable expansion of state lotteries in the wake of the Supreme Court decision, and the federal sports betting bill mean that Brazil is on the threshold of some of the most significant shifts in gambling policy in years. In addition the opening up of the casino market appears more likely than ever especially given the number of pro gaming bills on the table. Tese in addition


P80 WIRE / PULSE / INSIGHT / REPORTS


lets them avoid much of the political cost of dealing with such a controversial topic head on.


In order to delve into the finer details of the regulatory changes and answer these question further we talked to Neil Montgomery Managing Partner of Montgomery & Associados. Mr. Montgomery talked us through some of the more complex legal issues and discussed some of the wider the implications of the STF decision on lotteries. Indeed he was the first Brazilian lawyer to raise the possibility of states offering their own sports betting products in light of the STF decision. We discussed the most crucial topics right now such as the type and number of sports betting licenses that will be available and whether Brazil will allow for casinos in the future (see next page).


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