Pulse


EMERGING MARKETS SIS


Adding all of Hipódromo de las Américas’ remaining thoroughbred fixtures for the 2021 season to our content output is vital as we continue to provide a premium 24/7 betting service to retail and online operators worldwide.


How do you identify new racetracks and whether they are suitable for your offering?


With interest rapidly growing in horse racing meetings taking place around the world, it is essential to have a process in place which enables us to source only the most compelling events for our operator partners. Quality comes first and foremost, and any events we acquire must adhere to the standards laid out by the International Federation of Horseracing Authorities (IFHA). Horse welfare, rider welfare and the integrity of the content are all factors we consider when bidding for rights.


Te schedule of the races is another key consideration when reviewing content opportunities. We work with partners across multiple continents so the timing must make sense for our customers, and we always have that 24-hour mindset when acquiring new rights.


We don’t incorporate sub-standard filler content; every event added to our portfolio has been included due to it being a high-quality event for operators and bettors. We want to create a compelling betting experience for our customers, which means we’re also always on the look-out for rich data for each event to help bring them to life.


How are these international deals put into place?


At SIS, we put a great emphasis on working with each racetrack operator very closely in order to provide a truly engaging betting experience for bettors. Once we have agreed a deal to deliver a racetrack’s events to our customers, our partnership does not end there – our model at SIS when acquiring new content is to effectively partner with these racetracks.


Ultimately, we want the racetracks to get a feeling of what works for both SIS and our


At SIS, we put a great emphasis on working with each racetrack operator very closely in order to provide a truly engaging betting experience for bettors. Once we have agreed a deal to deliver a racetrack’s events to our customers, our partnership does not end there – our model at SIS when acquiring new content is to effectively partner with these racetracks.


P138 WIRE / PULSE / INSIGHT / REPORTS


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