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Simon Noble, Simon Noble, Sportsbook Product Director, Champion Sports


We took a customer-first


trading is paramount. It really is a case of rubbish in/rubbish out and no matter how well you have tweaked and optimised the trading algorithms, any delay or interruption to the delivery and consumption of the feed can be catastrophic.


When you have confidence in your data feed, it allows the sportsbook to reduce unnecessary suspension times so that more markets are open for longer, which in turn allows more bets to be placed. Bet delays and time outs can be reduced further, which increases the number of bets placed or successful cash outs to enhance customer satisfaction and encourage repeat behaviour.


Te sportsbook also needs to be scalable, robust and responsive to cope with the peak in demand that we often see at major tournaments, using


approach including the design of our intuitive bet slip and ‘one click’ betting feature to make it as fast and easy as possible for players to place their bets. I still think there is much that can be done to simplify the live betting process by being bolder and more selective in limiting the range of markets offered.


modular architecture that is versatile, fast and flexible to scale to meet any demands.


What opportunities exist for operators that can offer a best-in-class live betting experience?


What operators want from their sportsbook is the fastest, most efficient and ‘frictionless’ in- play betting experience across all channels and popular devices for their players.


We took a customer-first approach including the design of our intuitive bet slip and ‘one click’


betting feature to make it as fast and easy as possible for players to place their bets. I still think there is much that can be done to simplify the live betting process by being bolder and more selective in limiting the range of markets offered.


We are still feeling the effects of the early sportsbook gold rush where brands looked to compete by offering more markets from more leagues on more games without really taking into account how that affected the navigation and usability of the sportsbook for the player.


Te reality is that just a handful of markets drive the majority of in-play revenues and I still believe there is a great opportunity to improve the user experience by simplifying and scaling back many of the underperforming markets which just add clutter for little return.


WIRE / PULSE / INSIGHT / REPORTS P111


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