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Insight


OMNICHANNEL SUZOHAPP


A current challenge is how to link cashless gaming and cashless sport betting systems together. At SUZOHAPP we will be


It seems like every few months a new state opens its doors to regulated sports betting in the US. What is your view on the developing US sports betting scene?


For us, it is important to look at the whole picture of the United States and evaluate how we can pre-emptively cater our product portfolio to what will be applicable in the highest number of states. From a regulations perspective, that means getting the difficult certifications out of the way early so that we’re covered for a greater majority of regions.


In terms of where we’re looking to target our business, we’re looking at a combination of where we have established relationships from our gaming business and where the opportunity makes sense. It’s a delicate balance that is ever- changing as the regulations change.


As interested parties flock in their droves to the states, how is SUZOHAPP looking to stand out? What is your approach to the market?


What’s unique about SUZOHAPP is the comprehensiveness and quality of our offering. We have decades of expertise in the gaming industry which will help service the sports betting market.


Additionally, as most players are focused digitally, our unique hardware focus allows us to partner with multiple platforms to give the end- user the best overall experience depending on what they’re looking for.


It keeps us fairly agnostic and allows for greater flexibility in our customer base.


P32 WIRE / PULSE / INSIGHT / REPORTS


How significant are SUZOHAPP’s existing partners to the company’s roadmap? Going forwards, what qualities will you be looking for in future partners?


Our partners are essential to our business and we wouldn’t be the company we are today without them. Partners like Elo, one of our primary suppliers of displays and touch screens has been pivotal in helping us stay relevant and innovative, have a high-quality offering, and getting product when worldwide we’re seeing a global shortage of panels and electronics.


Our partnerships are based not only on mutual benefit, but mutual respect and we respect and truly appreciate the precision and dedication that partners like Elo put into their products and ensuring our customers are happy.


What type of retail products do US operators predominantly opt for?


America started the cashless gaming revolution with the adoption of TITO and they will continue to be at forefront of developments in this area. A current challenge is how to link cashless gaming and cashless sport betting systems together. At SUZOHAPP we will be introducing a range of products that bridge this gap, creating the very best player experience for seamless play.


Of course, we aim to support cash and cashless options as we believe that ultimately customers want to be able to keep their preferences and make their own decisions. As for terminals, we provide a full range of terminal types suitable for all operational environments from floor


introducing a range of products that bridge this gap, creating the very


best player experience for seamless play. Of course, we aim to support cash and cashless options as we believe that ultimately customers want to be able to keep their


preferences and make their own decisions. As for terminals, we


provide a full range of terminal types suitable for all operational


environments from floor standing to wall mounted and table top.


standing to wall mounted and table top.


Are there other markets you would identify as being as important as the United States for SUZOHAPP going forwards?


SUZOHAPP is a global company. While the United States is certainly a key market for us, we do a significant amount of business in Europe and are looking at how we can expand our market share for the eventual bounce-back of Macau and the APAC market.


We also foresee a lot of opportunity in Latin America as that market develops as well. Really, the world is our oyster, so we keep our team diversified in order to make sure we have ears on the ground globally allowing us to seize on opportunities as we see them.


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