Pulse
SUMMER OF SPORT BETCONSTRUCT
BetConstruct: Live casino is Captain America and sportsbook is Iron Man
From fantasy sports to farkle, ogwil to poker, BetConstruct’s multifaceted content suite encompasses the full gamut of gaming products. G3 sits down with Sargis Poghosyan, Chief Product Officer at BetConstruct, to specifically discuss the provider’s sports betting, virtual sports and esports solutions.
Sargis Poghosyan, Chief Product Officer, BetConstruct
Sportsbook and live casino are Iron Man and Captain America in the BetConstruct universe. Both are the backbone of our sports betting and gaming offerings respectively. Both are controlled and monitored by the biggest teams in the company working on the technical and marketing branches of the products with their own charisma, personality and requiring different approaches. The two form BetConstruct’s complete sports betting and gaming platform.
P124 WIRE / PULSE / INSIGHT / REPORTS
Sargis begins by explaining where BetConstruct’s sports betting products sit within the company’s suite of software, solutions, platforms, operational tools and services.
Our sportsbook is our flagship product at the roots of our operation, going back to 2003 when we started as a bookmaker company. It has been growing ever since and does so via the sports data we collect ourselves, our in-house services including trading, business and customer support, developed in accordance with the needs and requirements of sports betting businesses. Additional tools such as CRM built for online gambling, CMS, risk management tool, affiliate and agent systems all sit on top of our powerful platform.
We can proudly state that BetConstruct, first and foremost, is a sports betting and then a gaming company.
How are resources distributed across BetConstruct's portfolio? Is there a hero?
Sportsbook and live casino are Iron Man and Captain America in the BetConstruct universe. Both are the backbone of our sports betting and gaming offerings respectively. Both are controlled and monitored by the biggest teams in the company working on the technical and marketing branches of the products with their own charisma, personality and requiring different approaches. Te two form
BetConstruct’s complete sports betting and gaming platform.
Why is having an autonomous and flexible sportsbook important for operators?
Whilst BetConstruct offers a colossal product, it is not a one-size-fits-all solution. We cannot provide a single template to operators of different scales, from all the corners of the world and coming from different cultural backgrounds. Tis goes against our working ethics.
Te freedom and flexibility we provide with our products and services is crucial to the success of an operator. What may work for one case can be absolutely ineffective for another. To avoid this, we made sure our sportsbook has all the necessary settings and controls managed through the backoffice, such as comprehensive control over the sports, leagues and markets, highly configurable margin settings allowing different levels to be set across the whole sportsbook, and bet limit controls, with over 50 separate configurations allowing our partners stand out.
Meeting the business needs of our partners is our SpringBuilder. It’s a gaming and betting website builder that gives BetConstruct partners a set of tools to create and manage their gaming websites easily with no technical skills required. Our operators decide on the design of their website and easily create pages with a drag and drop function for mobile and web.
How did virtual sports and esports come to the fore during one of the quietest times for live sport in 2020?
In the absence of sports, we focused on esports
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