Hotproperties
explore licensing opportunities for the iconic bear and his friends Sweep and Soo. Richard Cadell, owner and presenter of
The Sooty Show, said: “It’s exciting times for Sooty, with a new series of the current show in development for CITV, Sooty, Sweep and Soo look set to benefit hugely from their exposure on TV and in Redan’s award-winning Fun To Learn magazines. Redan Publishing specialises in identifying the strongest pre-school characters around and it’s fantastic that they have seen the potential in Sooty. I’m really looking forward to developing the licensing side of the brand with the Redan team in 2013.” The Sooty Show has been running on
weekdays on CITV and is scheduled to do so
throughout 2013. The Sooty Paint colouring App made the Guardian’s top 30 best apps, and Steiff’s collectable Sooty, Sweep and Soo bears sold out in 2012. Sooty has also confirmed residencies at Butlins,
Pontins, and Cadbury World in 2013, and the 2012 annual Sooty Christmas Show at the Duchess Theatre in London was set to reach a
record audience of over 8,000 individuals. Michael Gottlieb, CEO of Redan Alchemy, said: “We are so excited to be working with an iconic, evergreen brand like Sooty. Not only do the characters fit perfectly into Redan’s much-loved children’s magazines, the opportunities for licensing across all categories, not only as a pre- school brand, but also as a heritage line for adults and children alike are enormous. We can’t wait to get started.”
The Beano’s 75th anniversary will be celebrated in 2013. The year will see a new series of
the CBBC show Dennis and Gnasher, renewed marketing investment in The Beano brand, and plans developing on licensing and further new products. GB Toys was announced as the new master toy licensee for the iconic DC Thomson-owned property, Dennis the Menace. The deal, brokered by DC Thomson’s agent, Start Licensing, will see Golden Bear’s GB Toys Division launching a complete range of older boy’s toys for Autumn/ Winter 2013. Under the three year agreement, GB Toys will be responsible for the development and supply of a comprehensive toy collection that will appeal primarily to boys with a secondary audience of classic fans. Included in the collection will be jokes and pranks, together with plush and plastic toys and accessories. Dennis the Menace has cross-generational appeal, as befits a legacy of being Britain’s quintessential mischievous comic character since 1951. Thanks to the continuing exposure in The Beano, as well as the Dennis and Gnasher animated series on CBBC, Dennis appeals to millions of children every week.
Other classic
properties.....The sad passing of Gerry Anderson just after Christmas may well result in renewed interest in his classic stable of properties, especially Thunderbirds. Nickelodeon’s Spongebob Squarepants and Aaardman’s Wallace and Gromit have both attained ‘modern classic’ status, whilst Bulldog Licensing has a number of interesting classic brands in its portfolio that could potentially appeal to the children’s market, including Garfi eld and Shoot magazine.
New media
BinWeevils.com enjoyed a strong 2012, becoming the UK’s number one digital social world for kids according to comScore figures released in June and October 2012. With over 17 million registered users in the UK, the website now attracts over two million unique users every month, equating to one in two children in the country who visit
BinWeevils.com each month. Its position as reigning champion in kids’ hearts was confirmed when it scooped the BAFTA Kids Vote: Best Website award for a second year running at the Children’s BAFTA Awards in November 2012. With a strong position in the media landscape,
BinWeevils.com has turned its attention to its
94 Toyworld
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226 |
Page 227 |
Page 228 |
Page 229 |
Page 230