ToyFair2013
Sakar Liza Abrams
The biggest breakout success this year has to be our amazing line-up of karaokes. Sakar is offering a robust roadmap with karaokes at all price points from and aimed at different demographics – from young kids to the adult market. We will be expanding this line in 2013 by adding a number of licensed and non-licensed models. Some of our biggest sellers this year were under the Monster High and Hello Kitty brands. We have a lot of exciting introductions this year – from the aforementioned karaokes, to cutting-edge digital cameras and
DVRs to our vast audio category. But I would say our most important introduction is our brand solution of tablets aimed at the youth market. We are launching an array of licensed and co-branded tablets that the whole family can use, complete with parental controls. I can’t give away too many details – you’ll have to come to our booth to see for yourself. There are lots of challenges everyone will face; consumers are still not at pre-recession level spending rates, retailers continue to fold and shelf space continues to shrink. We’ve been fortunate that at Sakar our business model and diversification has helped us remain a strong player in the industry. As one category slows, we make it our business to focus on the latest technology and brands. We have consistently been able to expand to meet the needs of our customers and consumers. I’m not saying it’s easy, but being flexible and moving quickly are keys to the success of any business.
Click Distribution Luke Hillier
Growing our business in a very challenging environment, but in terms of products in 2012, Moshi Monsters has held up incredibly well and continued to be the number one license. We also did very well with Angry Birds and of course we were fortunate to have a Euro Football tournament which always helps I’m extremely excited about 2013, we have
several new launches planned including: Angry Birds Mini Figures to tie in with the TV episodes, which are due to air around Easter! We also have a brand new range of Clay Buddies for Moshi Monsters Series 2, Angry Birds, Peppa Pig and Teenage Mutant Ninja Turtles! Yes, we will have a new toy range for Autumn/
Winter 2013 which we are very excited
about...all to be revealed soon. I think it’s going to be another tough trading
year for everyone but there are some good licensed products planned so we are very optimistic about 2013.
Tomy Joanne Gray
With more than 40% growth year on year, Lamaze has been our best selling range for 2012. This is due to the affordable price points and the fact that Lamaze toys make wonderful gifts. With bright colours, interesting textures, and fun sound effects Lamaze is the perfect play range for babies – the pushchairs on the high street are proof of just how popular the range is. This year it will be hard to pick just one product as 2013 promises to be such a big year for Tomy. For example, there’s seven new items added to Play to Learn all guaranteed to capture the imagination of little ones. Looking to our licensed lines, we’ve got the anticipated launch of the Dinosaur Train toys. Consumers already want to know where and when they can buy products, so we’re expecting a success. All of our new lines are being supported by new and innovative approaches to marketing, and will be showcased at Toy Fair, so make sure you stop by our stand. We are in the midst of presenting our 2013 ranges, which really show our strength as a combined business since the integration of Tomy and RC2. We’ve got so many new products, probably the most we’ve ever launched in a single year. For Chuggington fans, the fantastic new Stack Track system takes train play to the highest heights, as for the first time ever, you can stack your track as high as
the sky. Our Tomica range has been transformed; creating a new Hypercity environment packed with thrilling extreme rescue themes. And don’t forget we’ll be first to market with Pokémon-themed toys based on the highly-anticipated video game sequels, Pokémon Black 2 and Pokémon White 2. Every year children seem to grow older and want more ‘grown up’ toys at a younger and younger age. It is tough keeping children in the toy market, and playing with the more traditional or age-appropriate toys, so we have to react and move with the times.
130 Toyworld
University Games Adrian Whyles
Pointless was our biggest success of 2012. Some of our new launches for 2013 are Don’t Rock The Boat, Flash & Furious, Mini Games. Will there be any exciting surprises for buyers at Toy Fair? Possibly, but if
I told you, then it wouldn’t be a surprise. Fallout from 2012. It’s been a tough year for retail, and that is certainly going to put pressure on shelf space. In turn that means manufacturers fighting for less space. The challenge will be to find new and refreshing ways to bring product to market.
Schleich Laura Bull
Without a doubt, our biggest success of 2012 was our new range of dinosaurs, they have been a roaring (!) success since their launch in May, and we expect this to continue throughout 2013 too. Our new range of knights will be our most important release in 2013, they
are such an improvement in terms of modelling and storytelling, not to mention the large marketing campaign we have planned for them. I would have to say Smurfs will be the big surprise at Toy Fair. I know we’ve been doing them for years, but trust me, Smurfs 2 will hit cinema screens in July and will be a huge success; it will only lead to new Smurf collectors looking for our movie and current range of Smurfs. The economy will be our biggest challenge in 2013. 2012 has ended on a high for us, but with the current market conditions there are no guarantees for next year.
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