Hotproperties Thomas & Friends
ratings and is set for a global roll-out of toys from Fisher- Price and a Mike the Knight consumer products range in 2013.
The programme is
colourful, humorous and engaging for pre-schoolers and encourages them to champion their responsibilities, inspires them to do their best, and enchants and transports kids to the imaginative world rich in tales and legends. More than 36
broadcasters around the world have been secured for Mike the Knight, with more to be announced in the coming months as broadcast distribution expands in the Asia-Pacific region and Latin America. Mike the Knight launched in Autumn
The Day Out With Thomas events at heritage
railways bring the adventure of the show to life as children ride with Thomas. With a brand new look and new activities being introduced in 2013, the Day Out With Thomas programme now accurately reflects the CGI series and provides an interactive day of fun for young and old alike. Day Out with Thomas will run from February to December at various heritage railways across the UK, US, Australia, the Netherlands, Denmark and Belgium. In the UK, the railways will be celebrating the King of the Railway movie with themed activities around the time of release. With the HIT portfolio expanding its presence
across all screens, the digital presence of Thomas & Friends is set to grow further in 2013 with a King of the Railway coordinated mobile, social and web experience. The Thomas & Friends website will be
developed further, with the addition of new locations allowing children to discover more about Sodor. There will also be more of an emphasis on storytelling online, adding an element of magic and discovery. The new game apps, Mix up Match up and The Great Quarry Find, also recently launched in November 2012. Increased investment in brand marketing
for Thomas & Friends will see the first globally coordinated campaign targeting parents in 2013.
An addition to the Fisher-Price portfolio through the HIT acquisition is Mike the Knight, which first broadcast just over a year ago. Mike the Knight has been received well by children and parents around the world, quickly getting ahead in the broadcast
70 Toyworld
2011 in the UK on CBeebies. Last February, Mike hit US broadcast launching on Nickelodeon and Nick Jr., and on ABC in Australia. Currently, Mike the Knight has been sold and launched in almost every European territory, with expansion to Asia and Latin America to come. Character Options remains the master toy partner for Mike the Knight in the UK and Eire, with new lines launching in 2013 across figures, accessories, playsets, plush and role- play products. Character Option’s first toy range has been well received in the UK by retailers with the Deluxe Glendragon Playset featured in the Christmas Top 10 for Toys R Us and the Toy Retailers Association’s annual Dream Toys list. To date, over 40 licensees in the
UK have signed up with Mike the Knight, including Simon & Schuster as global publishing partner. Product rollout has begun at retail in the UK, and a full US consumer products programme will debut at mass and specialty retailers in 2013, with new US partners to be announced shortly. Mike the Knight’s international expansion continues with the appointment of CPLG Benelux and TF1 Licenses as licensing agents in their respective territories. HIT continues to sign international licensing partners, with 13 new
licensees recently signed for Mike across Europe including major home entertainment and publishing partners, significantly boosting international rollout. There are two new apps planned for Mike in
2013. The first, a new game app, is set for release Spring 2013. This app, Knight in Training, will be tied to Mike the Knight’s home entertainment debut in the US and the first DVD released last year in the UK. The first Mike the Knight app, The Great Gallop, was released in Autumn 2012 and is performing well. The Mike the Knight website currently receives
over 8.5 million global page views per month and localised websites have now launched in key markets. Mike the Knight’s first home entertainment
release. A Knight in Training is the biggest selling new pre-school home entertainment release of 2012 to date in the UK. Following on from 2012’s DVD success, there will be two further releases in 2013 in Spring and Autumn across the globe. The knight in training will continue to appear
in a live show at Butlins holiday camps across the UK.
Children have taken Space Enterprise’s The Hive TV show to their hearts. Mookie has transformed the programme’s favourite characters into soft, cuddly toys. Buzzbee, Rubee, Barnabee and Postman Spider are the first plush to hit shelves. The Hive is viewed by children all over the world and is broadcast in over 150 countries. In the UK it is Disney Junior’s most watched programme and it is also shown on CiTV. The series follows the adventures of the Bee family who live together in
Mike the Knight
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