FRESH THIS MONTH: Each month Fresh sets out to fi nd latest products that will
have toy retailers reaching for the phone. In December we have new releases from: Magic Box, Panini, re:creation, GP Flair, Star Cutouts, Topps, Jumbo Games, Sambro, Flying Gadgets and Thinkway Toys
Magic Box’s Kobots create dramatic gameplay
M 01403 251 286 |
www.magicboxint.com
agic Box, the company behind the collectable Gogos Crazy Bones, is back with Kobots – Dual Action Game. Kobots will launch on 14th February 2013 with a large marketing investment. Kobots features 48 brightly-coloured and highly collectable fi gurines which attach to unique Kobot bases. The characters are split into six
teams, each one with its own colours and characteristics. Each team has a home and away ‘kit’ making a total collection of 96 Kobots to collect. Kobots fi gurines can be locked into their reversible bases in two different ways. Connect
the fi gurine in the ‘normal’ position to fi re a low shot or reverse it to create a dramatic high shot.
The key to Kobots gameplay is which ‘Krator’ is chosen. Each team has three ‘Krators’ to collect in different thicknesses and colours. The thickness of the Krator will infl uence how hard or how accurately Kobots are fi red during gameplay. A packet of Kobots will contain two fi gurines, two bases, two stickers, one Krator and a mini game guide. Brightly-coloured collectable bags will also be available. The durable bags store and collect the Kobots. A bag pack will include two fi gurines, two bases and two stickers. The Kobots Starter Pack includes a sticker album explaining the history of Kobots and details of the all the teams, characters and games. There are also two gaming devices, a ‘Kobotron’ for practicing both high and low shots, as well as a ‘Game Arena’ for challenging friends. Two fi gurines, two bases and two stickers complete the starter pack. The launch will be supported by investment in TV and online advertising as well as
product sampling across a variety of platforms including major kids comics. Additional marketing announcements coming soon. Kobots are available to the UK toy trade through Esdevium Games. Please call 01420 593 593 for more details or email
sales@esdeviumgames.com.
Toyworld 53
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