ToyFair2013 John Adams Leisure
Stand G100
01480 414 361 |
www.johnadams.co.uk Expanding its licensed portfolio for 2013 and developing existing ranges, John Adams continues to innovate within the Action Games and Science sectors. The company plans to introduce follow-up items to Doggie Doo. With increased TV ad spend to support key lines, John Adams will also be venturing into a previously untapped market for the company with a surprise launch and demo area planned on its stand at Toy Fair under the Entertainment category. 2013 will also see the company venture into Boys Construction. John Adams is adding to its Disney Princess craft portfolio with six new creative kits including Princess Paint and Shimmer Cards, Rapunzel Paint and Style. New for 2013 is the Minnie Mouse Collection with Charm Jewellery Kit, Minnie Glitter Purse and Glitter Fashion are all available from January. My Little Pony joins the John Adams Craft stable for 2013; Glitter Cutie Marks, the Sparkle Trinket Box, Scratch and Sparkle Set and the Paint and Style Pony are available from January. Minnie Mouse Bow-tique, My Little Pony and Disney Princess are the new licensed additions to the Fuzzy Felt range. All sets include over 100 pieces and come with an ideas leafl et. The Classic Sketch-a-Graph drawing aid is back; this pantograph can be used to enlarge or reduce sketches as well as trace around objects. Design cards, collages and posters using stencils or cut out images. Two new Funky Fashion kits have been added to the range: Denim Bangles and Sparkle Charms to create, customise and share. With refreshed packaging for 2013, Girls World Styling Head features alongside
new Girls World Georgina 42cm Style & Fashion doll complete with brush and accessories. Mix-and-match Winter Wonderland and Sleepover outfi ts for both 42cm dolls feature, plus brand extension items: Accessory Kit, Hair Braid Kit, Nail Art Kit, Glitter Body Art and Glamour! sets. New to the Action Science range are the Eyeball Dissection, Zombie Hand, Beating
Heart and Squirmin’ Worms kits. Autumn/Winter 2013 sees the introduction of TV-advertised bigger box items including Diabolical Diseases and Toxic Waste Laboratory. Joining The Trash Pack includes a game Dash for Trash, and science and magic
sets from January 2013. A major category launch is the Domino Express play system which combines the action of falling dominoes with stunts; with fi ve sets in the range from entry level Vertigo - Ball Drop & Race Bridge Action Set containing 60 dominoes, to the X-Treme domino mayhem pack including 180 dominoes, rocket launch tower, marble run steps and more. In the Boys Construction category joining Pro Deck and Real Power Workshop,
for Autumn/Winter 2013, John Adams introduces Mega Construction, a ‘Real Tools, Real Construction’ concept aimed at boys aged six plus, with three themed kits in the range. Each completed model measures over 500mm, with additional card decoration, stickers, caps and missiles. The Mega Construction range includes Starter Workshop Motorbi ke, Pro Workshop with Helicopter and Robot and Mega Workshop Dart Blaster. Top-up packs are available: Star Fighter Pack and Dune Buggy Pack. Gooey Louie will be added to the Games portfolio alongside a playable version of the Catchphrase TV show.
212 Toyworld
MV Sports Stand B19
01217 488 000 |
www.mvsports.com MV is unveiling its biggest line-up to date at Toy Fair 2013, with an array of licensed and generic wheeled toys on offer. MV’s ‘Stunted’ range is the ideal street sports range for the style-conscious older boy. With products suitable for beginners and experienced ‘Stunters’ alike each product is designed with high performance and image in mind. MV’s Skylanders range features Skylanders Giants-adorned wheeled toys. The new Ben 10 Omniverse range joins one of MV’s most successful wheeled toy ranges; whilst the menacing Darth Maul range is ideal for Star Wars fans. MV’s pre-school offering has been strengthened with the addition of new and existing properties. The Mike the Knight range of wheeled toys is being further developed with a range of archery sets and infl atable outdoor play items. MV’s portfolio of licences is further strengthened with the addition of several new properties such as the latest pre-school phenomenon, Tree Fu Tom. New classics have also been added into the mix with MV’s
Postman Pat range being delivered in 2013. Look out for the range of bikes, trikes and scooters that come with a removable postbag. The evergreen classics, Thomas & Friends and Fireman Sam, have been enhanced with feature-driven lines. Continuing to make a splash in 2013 is the Bafta award-winning
Peppa Pig. The property is complemented by girly pink and purple colourways across trikes, bikes and scooters. Strong support from other new properties such as Cloudbabies,
Monsuno and Bin Weevils makes MV’s 2013 wheeled toy line-up desirable. The new range of Kickmaster’s balls, goals and accessories brings
the training ground philosophy closer to home using a combination of innovative design and quality materials. MV’s outdoor play range, Hedstrom is renowned for its quality
and value for money. It features a range of metal swings, slides, trampolines and multi-plays. With a range of new multi-plays in development for 2012, imagination, social skills and physical development are all accounted for within the MV range.
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