Hotproperties Boys and Girls
Strange Hill High, the new multi-media comedy series for six- to twelve-year-olds received a great response at MIP Jr and BLE. The show has a distinctive look, produced with new techniques combining anime-style rod puppets, cinematic animation and CGI. The series is due to launch in Spring 2013 and
is described as Grange Hill meets The Muppets in South Park. Filled with outrageous humour and hidden jokes from both American and British, the comedy plays on two levels, appealing to both adults and children. Coproduced by FremantleMedia Enterprises and CBBC in association with Factory Transmedia, show production is led by Josh Weinstein (The Simpsons). Stars including John Thomson, Richard Ayoade and Caroline Aherne provide character voices. Global rollout is expected from Q4 2013. FME is actively pursuing partners across multiple
licensing categories including toys, gaming, mobile, sponsorship, online, live events and more. The first phase of the licensing rollout, anticipated for Spring 2014, will include novelty toys and gifts, collectable figures, DVD/ digital, stationery, publishing, paper products and limited apparel. Trading cards, apparel, arts and crafts, nightwear and underwear, seasonal foods, homewares, additional line extensions and licensed promotions will follow in phases two and three.
Strange Hill High
Girls
In 2012 Aardman Rights signed Vivid as its master toy licensee for Canimals in the UK and Eire. Vivid will be manufacturing a range of plush toys and collectable figurines, due to launch into the market at Easter 2013. To accompany the product launch Vivid has commissioned a range ad featuring the new Squeaky Canimals and Talking Canimals assortments which will air from March 2013. Squeaky Canimals are individual Canimals characters that make a squeaky sound when squeezed. Also available is the Squeaky Canimals Triple Pack which includes Mimi, Oz and the exclusive character Leon. The plush Talking Canimals meow or bark when pushed, with three different characters to collect; Ato, Oz and Mimiat. Vivid will add two further lines to the Canimals
portfolio; Pop-up Mimi and the super-soft Canimals Cushions. Both will be available alongside the Squeaky Canimals and Talking Canimals in stores from Autumn 2013. All available products will be fully promoted on the new dedicated Canimals website. The brand site provides fans with further opportunity to engage with the mischievous characters and keep up-to-date with what’s happening in the Canimals world. The site, which was developed in- house by Aardman’s Digital team, offers exclusive clips, games and downloads and links in with a brand new Facebook page that also provides updates, images and competitions. Aardman is also continuing to grow the brand in key tween magazines and online portals. Aardman has also partnered with Zak Designs, the award-winning tableware design company, on a new range of mealtime products for kids featuring the collectable Canimals characters. The
84 Toyworld
range of brightly-coloured character tableware and melamine will launch Spring/Summer 2013 at key homeware retailers across the UK and Eire. The new lunchware collection includes funky lunch bags and drinks bottles. Canimals greetings cards will also launch into the marketplace in 2013 with a new deal with Funky Pigeon, one of the UK’s leading online personalised greetings card companies.
Redan Alchemy, the recently-launched licensing division of the successful children’s magazine publisher, has several new characters for licensing which come with the added bonus of readymade publishing platforms to promote them and any related products. Sparkle World is the best-selling primary Girls magazine in the UK and home to new characters that are popular with its readers.
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