ToyFair2013
Mookie Sharon Smith
Definitely Pillow Pets. The second wave of characters has been a huge success, and 2013 will see the launch of exciting new characters, sizes, hats, blankets and more. For Mookie it will be the launch of The Hive interactive playsets. We are really excited about the new range and being Master toy licensee for the top performing children’s TV series. The plush was first to hit the shelves and is a real success. Mookie will also have some of the range from TP
Toys at Toy Fair. TP toys has a fantastic UK heritage and prides itself on the quality of its products. Mookie are proud to have TP on the stand, promoting their ethos of fun and healthy active play. The Hive playsets and plush come in a variety of
sizes and packages, there will be something to offer for everyone.
The usual, some retailers still overstocked due
to Christmas with not enough sell through. The unpredictable weather! Mookie is confident that with strong products for 2013 at good prices, we will overcome the challenges that may arise.
The Puppet Company Peter Lockey
Our glove puppets are always very popular, but the three notable successes of 2012 were the Storybook and Puppet sets, Floor Standing Puppet Theatre and our new Marionette Collection. These came in rather late for Christmas but have been flying off the shelves since their arrival. We have never made string puppets before. To be honest we were wary of them because of the problems with the strings tangling but the anti-tangle controller we have fitted to each puppet makes tangles a thing of the past. Beautifully boxed and easy to use these are a real success story.
The big success of The Puppet Company Puppet Theatres has led one of our development team to come up with a new and unique ‘three-in-one’ Puppet Theatre design. Launching at the Toy Fair 2013 and available in either red and yellow or navy and white, this new theatre allows virtually any of our puppets regardless of size to perform. Firstly it is a ‘floor standing theatre’ allowing a two-child performance space, because it is wider than other theatres. In this configuration it is ideal for using ‘long-sleeved’ glove puppets and ‘Puppet Buddies’. Secondly, the top section can be removed and reassembled to make a table-top theatre for finger puppets and small glove puppets such as the Car Pet Collection and My First Puppets. Thirdly, when it is place on the floor it makes the perfect performance space for our new marionette range. As you can imagine, this is not going to be the same price as our other theatres, but the strength of its construction and its flexibility means that it will become a Puppet Theatre classic. We have found that customer service, quality and design are the keys for success in these difficult trading conditions. 2012 was the year of the considered spend. Customers were looking for well made toys that will last. The Puppet Company’s ongoing design policy has allowed us to grow strongly in a contracting market. Our launch into the USA last year has also allowed us to increase our purchasing power and spread our risks. The USA has really taken our puppets to heart and despite being new to the market we are sending regular 40ft containers direct to our fulfilment partners over there. We believe that 2012 will be one of the most important years in The Puppet Company’s history. We have wonderful new designs and materials, plus our continued expansion into Europe and the USA means that we have justifiably high hopes for 2013.
Bring REAL MUSIC into your store
‘Easy to sell’
music and musical instruments for children of 2 to 10 years
Come and see us at the
London Toy Fair GH16 (Greenhouse)
ask for John Bassett or Kevin Mitton
mfk@musicsales.co.uk www.music-for-kids.co.uk for full catalogue
132 Toyworld
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