ToyFair2013 Spin Master
launcher Jet Shot Blaster land in the market to provide affordable outdoor fun for all the family alongside the Air Hogs’ favourite Wind Flyers. Spin Master is introducing a new girls brand into the market in Spring 2013 alongside the Zoobles Princess range, which will feature the new transforming Princess and the Frog Zooble. Fashion doll range La Dee Da features Dee, the signature girl, and her three best friends who design inspired fashions which are changeable and interchangeable. Each doll invites girls into their own top-to-toe designer world of over-the- top fashions, accessories and soft long hair for styling. Spring introduces girls to the themed Juicy Crush dolls, each wearing outfits inspired by fruit fashions and Sweet Party dolls modelling fashions influenced by a 16th birthday in a sweet shop. 2012 saw Tech Deck sales increase by 8% (number three in the Vehicles super-category, NPD EPoS, October 2012), and 2013 will concentrate on recruiting and maintaining its followers and a revamp of the packaging will give it high-impact standout in store. There will also be more refreshes of
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Stand E131 01628 535 000 |
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ir Hogs will be introducing the outdoor Sky Stunt plane with RF communication, inspired by the Air Race series and capable of performing gravity-defying stunts at the push of a button. Spring sees a new design rocket
the basic boards, featuring new graphics and shapes, the introduction of the on- trend, retro-styled Penny Boards, plus the expansion of the Long Board range, which is proving popular. Tech Deck will be introducing a new concept Build-a-Ramp which involves more building, but no less ramp, alongside the new retro translucent Neon Ramps with a glow-in-the dark 96mm board complete with sticky grip tape for night-time riding. Spin Master’s venture into the Games market has proved a hit, and for Spring the new Disney Hedbanz has all the fun of the original Hedbanz, with the added fun of Mickey Mouse-eared headbands and features all the favourite Disney characters. The Spin Master Games range will continue to expand through into the Autumn. Spin Master has created a
Monsters Inc toy range which features a 12” Peek-a-Boo Boo Doll and Huggable Boo Plush, as well as a 2” collectable figurine pack featuring Sulley, Mike and Boo. Spin Master will also be distributing the popular plush characters ranging from 4” to 24” in size. Zip Bandz are fully functional zipper bracelets. Kids, teens and adults alike can mix-and-match these bracelets to go with any outfit or
to suit their own style. They come in a variety of colours and variations allowing individuals to create different looks by wearing them zipped, unzipped, together or alone. Multiple bracelets can be attached to form belts, necklaces, anklets and more. More colours and multicoloured colour combos will be integrated into the
range over the coming months along with the launch of a hot licence. Nano Speed, ‘the smallest, fastest collectable cars’, introduces a further 50-plus cars to collect in six new themes; Race, Euro All
Stars, Muscle Cars, Rescue Vehicles, Defenders and Monster Trucks. Two new small playsets will
196 Toyworld
be introduced which encourage ‘bigger, badder stunts’ and tricks and the new rally-inspired 4-in- 1 Turn & Burn set gives four modular tracks to build, race and crash around and comes with two exclusive rally cars. Following the news of the acquisition of the worldwide rights to Spy Gear, Spin Master will be bringing new innovations to the range; plans are still being made, but it’s sure to be a ‘licence to thrill’.
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