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ToyFair2013 Music for Kids Stand GH16


01284 705 050 | www.music-for-kids.co.uk Music For Kids is the new division of the Music Sales Group. The Open and Play Recorder


IMC Toys Stand E129


01904 720 908 | www.imc.es IMC Toys is introducing its newest brand, the VIP Pets. The VIP Pets collection consists of six different pets. They all have a mane of hair to style with their exclusive accessories; each model has its own hair accessories and colors. Gwen, Nyla, Juliet, Alex, Taylor and LadyGigi each have different careers, personalities and styles, to encourage children to develop their own personalities and raise their self- esteem.


Established in 1981, the IMC Toys company has maintained


a strong presence in the toy sector. As part of its expansion and internationalisation project, IMC currently has its own subsidiaries in Hong Kong, the United Kingdom established in 2004, France, Germany, Portugal and China. It is present in over 50 countries and all of these markets are vitally important to the company’s expansion strategy, which will allow the list to be lengthened in the very near future with the opening of new subsidiaries around the world.


Packs feature Princess and Pirate themes to make the studying process a fun and rewarding experience. The Open and Play recorder packs include: high-quality three-piece coloured descant recorder; recorder cleaning rod and carry bag with drawstring; themed fi ngering chart with handy ‘Starting to Play’ tips; 60 peelable themed stickers with which to decorate the recorder and music; easy to understand ‘Starting to Play…’ tutor book and CD to begin playing straight away. The Blue Recorder Pirate-themed stickers include fi sh, maps, skull and crossbones, parrots and pirate hats. The Pink Recorder Princess Pack-themed stickers include butterfl ies, fl owers, starts and bows. The pre-school range of four new, music-based puzzle and activity lines are an


introduction to music for toddlers and pre-schoolers. The Jingle Puzzles music activity sets contain a metre-long fl oor jigsaw puzzle of music notes, a sing-along CD with a bonus story, and an activity booklet and stickers. Jingle Puzzles are crafted to engage 3-6 year olds with their fi rst ‘hands-on’ introduction to music. All four titles are available now: The Wheels on the Bus; Twinkle Twinkle Little Star; Five Little Speckled Frogs; and Old MacDonald had a Farm. The Jingle Bells Sing & Play activity music books include: a colourful illustrated 280x215mm music book; activity stickers to complete the Christmas scenes; a sing- along CD with 18 popular Christmas songs and carols including Deck The Halls, The Holly And The Ivy, Silent Night, We Wish You A Merry Christmas and Jingle Bells; clear and simple melody line and chord symbols; a seasonal family songbook suitable for the recorder, keyboard, guitar, ukulele and more; and featured guitar and ukulele chord patterns included inside the book.


Zappies Stand Gallery 605 01273 467 624 | sales@zappies.com


Zappies is continuing its growth with brand new ranges being added to its existing portfolio of products. At the Toy Fair in London the company will be introducing new toy ranges from NKOK and Dragon-i Toys, and creative and stationery brands from Lumoo and Euromic.


NKOK builds on the popular Sonic the Hedgehog brand, with the introduction of new characters in radio controlled vehicles, slot racing-track sets, pull-back vehicles and die-cast vehicles. There will be new vehicles based on classic Sonic styles and also the latest video game, Sonic & All Star Racing Transformed.


The popular range of plush toys based on the Talking Friends App Games will continue to grow in 2013 with the addition of new characters and functions utilising new technologies. Another toy for 2013 will launch the shape of a brand new companion teddy bear which uses cutting-edge ‘Toy-Fi’ technology and internet connectivity.


Zappies will be launching two new brands from Lumoo. Makemee, which is a high-end creative line with strong animal themes where children can create and use cushions, masks, felt friends and travel buddies which allow the child to make a toy to take away on holiday. Also the new EggMonz range will be on display. This range is rare in the craft category in so far as it offers a product that includes everything needed to make a chosen character in a compact pocket-money design offering high volumes and full margins to the retailer.


The Euromic range is growing further with the introduction of new Angry Birds stationery ranges, including a new plush stationery and bag range. There will also be the introduction of a new character brand called Isabella and Friends. Isabella and Friends lets children be creative and expand their own ideas with beautifully illustrated designs and topical themes of fashion, baking and pets with more new themes to be introduced throughout the year.


214 Toyworld


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