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ToyFair2013 Flair


Stand E39


020 8643 0320 | www.flairplc.co.uk With major new launches for pre-school, high- profile brands for boys, more for girls to choose from, plus new developments in creative play, GP Flair has many brands to show for 2013. Currently one of CBeebies’ highest rated shows


of the year to date, Tree Fu Tom has been a hit, and fans are eager to start their toy collections. Flair has plenty to choose from with pocket money-price figure assortments, deluxe figure assortments, playsets and role-play accessories. This includes the Magic Sapstone Belt and Holopax Set with its glowing motion-activated buckle on the belt, while a Super Holopax opens to reveal lights, sounds and a range of phrases echoing the importance that movement plays in the series. The Tree Fu Tom Magic Moves Rap Mat will also be a favourite and will see kids improve their colour matching and co-ordination skills by following the footsteps indicated when the electronic rap mat lights up. The new Teenage Mutant Ninja Turtles toys,


brought to the UK toy market by Flair, look set to take Toy Fair by storm. Pre-sales since 1st October hit record levels, and now with products flying off the shelves all around the UK, it is one of this year’s must-have toys. The toys bring a modern twist and fresh life to the famous franchise. The comprehensive collection includes nine of the most popular and highly- detailed character action figures. Fans can fully immerse themselves in all things Turtles as the line also includes an array of villains, vehicles, play sets and role play. There are also a number of deluxe figures complete with their very own sound effects, along with special collector’s figures for Turtle-mad fans. With something for every budget, prices range from £9.99 to £99.99. The range will be extending even further with a number of new waves of product launches planned for 2013.


As the 4th best-selling new brand in the industry in 2012, The Trash Pack will build on


its success with the roll out of Ultimate Fighting Trashies in Spring 2013. This will be swiftly followed by Series 4 with its raging red branding and eclectic mix of two new gruesome gangs; Trash Toys and Food of the World. Add to this new play sets such as Trash Mountain, the ultimate waste disposal system, and the onward success and longevity of this top boy’s brand looks healthy. Giochi Preziosi’s own intellectual property


Gormiti will invade UK shores with a brand new product line inspired by the CGI TV Series, which is competitively priced and offers a broad range of figures, vehicles and more role play possibilities for boys. GP’s products will allow boys to recreate the heroics of their favourite characters. With Cartoon Network’s scheduling starting in May, the series focuses on the four young Princes of Gorm who transform into the invincible Lords of Nature. These four heroes are seen throughout the toy collection with 20cm


Super Deluxe Figures and Accessories at the top of the range. 10cm figures and 12cm figures with Accessories will also be highly collectible, and for true Gormiti fans the Solar Sailor vehicle will be a must-have. “Twice the mischief and twice the fun”, is the motto behind the brand new Tom and Jerry collection. The new TV series is true to the classic slapstick humour, and the new toy collection will follow that lead. The Tricky Trap House playset is where Tom and Jerry make themselves right at home, and the chaos never ends as they wind each other up with their antics. Character figures that kids love to collect, along with a fun ‘Tom Bomb’ game, will complete any fan’s collection. Monsuno launched in 2012, and in developing


the product for 2013 Flair has recognised the needs of the Monsuno collector. The collectability of the brand will increase with 100+ new figures and collector cards, which are now available in Single Figure Packs. Boys will be able


190 Toyworld


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