Hotproperties
lines are continuing to roll-out across key territories this Spring, inspiring a host of licensing partners to follow suit. New and future launches include a Ben 10: Omniverse video game launch, mobile game launch, and Season Two launch.
The Mondo TV and Giochi Preziosi coproduction, Gormiti, for which Turner acts as the master EMEA licensing agent is based on the pocket-size collectable toy property from Giochi Preziosi. The new CGI series is aimed at boys aged four to ten and is currently airing on Boing in Spain and Italy. Gormiti will have a full EMEA rollout on Cartoon Network in 2013. Gormiti follows the selfl ess combat and
Gormiti
incredible power of the invincible Lords of Nature – Earth, Air, Sea and Forest – who are on a mission to protect the Island of Gorm against the evil Volcano kingdom, which threatens to destroy everything
apparel, dress-up and outdoor. This property combines elements of heroic action, fantasy and magic, coupled with interactive physical activity that has been devised and approved by movement specialists to assist in the development of all participating children. The magical powers given to Tom (voiced by Sophie Aldred) when he wears his Magic Belt enable him to transform from a normal-looking eight-year-old boy into an all-action superhero, who is transported to Treetopolis, an enchanted world where movement creates magic. The fi rst DVD release and standalone magazine launched in Q4 2012, and the property is set to grow in 2013 with 15 licensees signed to support the brand in the UK. The fi rst range of toys from Giochi Preziosi and
GP Flair include action fi gures, playsets, Tom’s Magic Sapstone Belt and wrist gadget, and the electronic light-up Magic Moves Rap Mat. Six new book titles from Random House Children’s Publishers, including a sticker activity book and colour fi rst reader books, plus the second home entertainment DVD, are also due in February, with further categories set to launch across the year. The roll-out will be supported with tailored cross-category Tree Fu Tom promotions at retail, a comprehensive PR campaign and an online and social media presence. Series one is set to broadcast in over 35 territories
internationally.
Ben 10, from Turner, will bring more licensing opportunities following the new series Ben 10: Omniverse, which launched globally in September 2012 and will roll out in FTA key markets in March 2013. Injecting a new lease of life into the property, the latest series has inspired a toy line from master toy licensee Bandai featuring action fi gures, role- play items, vehicles and playsets. The initial toy
The Amazing World of Gumball
Other Boys Properties to
consider....It’s impossible to ignore Star Wars, especially since the recent Disney acquisition of property owner Lucasfi lm. New content will follow, most likely in 2015, guaranteeing continued success for this perennial favourite. 2013 will also be another strong year for the Marvel portfolio, with the launch of Iron Man 3 and Thor 2 movies, together with a new Avengers Assemble TV series. Dr Who celebrates his 50th anniversary in 2013, and BBC has a year of activity planned to commemorate the occasion. The Christmas special introduced a feisty new companion for the Doctor, promising to give the TV show fresh impetus. Fremantle’s Monsuno is worth keeping an eye on, and JCB continues to perform consistently within the boys category.
82 Toyworld
in its wake. The Lords of Natures must guard The Heart of Gorm, fi ve Gorm stones that are protected and hidden in each kingdom, or else the peaceful Gormiti will be under threat and evil will rule the land.
The double BAFTA-winning The Amazing World of Gumball is the new animation/live action hybrid from Turner Broadcasting’s European development studio. It’s a funny, fast-paced show packed with slapstick, irony, sarcasm, and expressive characters. Following the misadventures of twelve-year-old Gumball and his unconventional family The Wattersons, The Amazing World of Gumball has a plethora of signed licensees which Turner will build upon in 2013 since the show is green-lit for a third series. Gumball appeals to a wide age range of girls and boys, in addition to being a brand for the whole
family to enjoy together. The consumer products campaign will embrace the comedy and humour of the show, and will refl ect the themes of family, friendship and school. Emphasis is being placed on product design and packaging that is neither time nor trend-specifi c, so that it can be extended and enhanced over time and deliver an immersive experience for the consumer.
Ben 10
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