The toy trade’s number 1 resource for marketing news and opinion
Competition celebrates Meccano’s 10,000th Facebook Like
As the page’s 10,000th ‘like’, one Facebook user launched a competition to celebrate this online milestone. ‘The Race’ is a digital game on Facebook. Anyone liking Meccano’s Facebook page gets two free credits to take part in ‘The Race’, with the opportunity to win an iPhone 5 and Meccano goodies. Competitors choose from four Meccano vehicles and attempt to launch the vehicle by adjusting the
angle of launch and amount of thrust. Sue Barratt, country manager, Meccano Toys (UK), said: “It’s amazing that in the space of just six months over 10,000 people have ‘liked’ our new Facebook page. “The Race is our way of giving them some online fun – and the chance to win some great prizes, whilst building their affi nity with our brand. If people want more chances to win, they have to get their friends on Facebook to ‘like’ our page so it’s a very smart viral campaign to build our presence and social media visibility.” ‘The Race’ follows Meccano’s FX virtual reality iPhone App and YouTube movie ‘Invasion has begun’.
world marketing
Connext Creative aims to turn browsers into buyers
In an increasingly crowded market, getting toys to stand out can be a challenge, especially in high-density catalogues. The team at Connext Creative has extensive experience of toys and catalogue marketing, with an impressive client-base. Connext’s in-depth understanding underpins the strategy behind every page, creating designs that become an important sales mechanism. Connext Creative takes care of every stage, from original concepts and designs to art direction and photography that work hard to sell products. Connext produces catalogues, trade, consumer advertising and point-of-sale, and works hard to understand the decision-making process of customers, so that it can leverage brand identity and brand values to maximum effect. Contact Steve on 020 8941 5760, or visit
http://connextcreative.net.
Corgi Toys launches Christmas and New Year TV sponsorship campaign
Corgi Toys, owned by Hornby Hobbies, has launched a 2,000 TVR brand TV sponsorship campaign on ITV1 and CiTV television channels. Over 700 sponsorship credits will run throughout December and up to March 2013 promoting Corgi’s brand new toy range. Corgi Toys’ weekend sponsorship campaign will broadcast in the run-up to Christmas
promoting the complete Corgi Toys’ range, with a 10-second credit. Credits are wrapped around popular kids’ TV programmes such as Canimals, The Avengers, Fleabag Monkeyface, Rated A for Awesome, Horrid Henry, Shake it Up, My phone Genie, Matt Hatter and Fort Boyard. Weekday credits will run daily until March 2013 with a 10-second advert targeting boys aged
4-9 years. Credits are wrapped around ITV and CiTV’s top kids’ programmes such as Sam Sam, X-Men, Ben 10, Generator Rex, Monsuno and Pokemon. Both campaigns will be run between 6am and 9.25am. Corgi Toys’ brand new range of vehicles is available as solos, fi ve-packs and as a playset complete with play mat, two vehicles and a building. Each vehicle is
produced using die-cast and to replicate each vehicle in detail. Martyn Weaver, marketing manager, said: “Corgi Toys has won respected awards from retail, trade and consumer panels. It is the perfect vehicle range for an
everyday audience. We thank our retail partners for supporting us and this campaign will help us to drive Corgi Toys into the New Year. We are also very excited about showcasing our new Corgi Toys range at the London Toy Fair in 2013.”
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