ToyFair2013
TV series. The range features new vehicles such as the Quad Jeep, and a modern train called the Pencaster Flyer, along with new plush lines that include an interactive Jess plush. The top choice will be a singing and dancing Pat who emulates the star Postie as he appears in the celebrity-filled new movie due for theatrical release in May 2013. Other pre-school favourites include Peppa
Pig’s new fairground attraction with theme park-themed playsets and accessories, along with new theme park figure designs. This will be accompanied by a year two line up for Mike the Knight; a Castle Gatehouse playset and brand new role-play items will join this year’s Deluxe Glendragon playset. Everyday heroes, Fireman Sam and Bob the
Builder will also receive additions for 2013 with new figure designs and vehicle characters from the current series of each show, along with the larger Jupiter Drive and Steer remote control vehicle for fans of Fireman Sam. Character licensing always plays a major part, and 2013 will be no exception with a whole host of new collections featuring film and TV characters. The addition of Looney Tunes heralds a wealth of new products within Character’s Warner Bros. offering, with figures, playsets and plush being launched; all featuring the classic characters. The Looney Tunes Show has been successful since its arrival on Boomerang in 2011, securing a new fan base for Tweety, Daffy and Bugs. As well as the new Character Building figures and play sets, Character’s new Looney Tunes collection will also see Senso Touch Plush enter the scene. These 12” plush toys have advanced interactive features that react to the lightest of touches and make the character call out their famous phrases. Other collectable figures and playsets will be available as both multi-figure packs and pull-back vehicles, with a Looney Tunes Madhouse playset, featuring all the slapstick traps that are found in the show. In addition to
Fairanalysis:
Toy World spoke to Jerry Healy, marketing director at Character Options, about 2012, what the company has planned for Toy Fair, and 2013.
What were your most successful products in 2012? Blingles and Orbeez Soothing Spa were both hugely successfully and Peppa Pig has had a great year, which we expect to be surpassed in 2013 with the Theme Park collection. Bin Weevils was a latecomer but has seen great success since its launch in mid-October, with numbers increasing each week.
What plans do you have for 2013? Bin Weevils will be built on, so although already released, 2013 will be the brand’s formative year. Also worth looking out for is our new high tech product, we can’t say anything yet but more details will be announced shortly.
Are there any potential surprise packages for buyers in your 2013 ranges? As above, we are keeping some surprises up our sleeve! One is absolutely not to be missed and could the fi rst samples will be on display at Toy Fair.
What do you predict for 2013? The trading situation will continue to be challenging but we believe we have very strong extensions to our existing brands and some exciting new additions. Our challenge will be to maximise the potential of the great products.
the Looney Tunes characters, another Warner Bros classic, Scooby Doo, will have a whole new look for 2013 with the introduction of the Trap Time theme. Trap Time will see new vehicles and playsets added to what has been a corner stone brand for Character for many years. Character’s Disney offering is also set to
increase with new RC vehicles for Disney Cars and a whole new collection for Disney’s latest film Disney Planes, which is due for release in August 2013. In addition, the Anipets collection
will increase with new Senso Touch characters featuring the best from Finding Nemo, Bambi and Jungle Book joining the favourites from Lion King and 101 Dalmatians. Plus a new range of Slime and Collectable Figurines for the Monsters University film due for release in July 2013. Character Options is laying the foundations for 2013, and each and every launch will come with extensive marketing support in the shape of TVRs, online campaigns, kids’ magazine presence and intelligent launch PR.
204 Toyworld
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