LicensingWorld
Harry Potter shop opens at platform 9¾
Golden Bear brings forward Woolly and Tig launch
Golden Bear is speeding up development of its Woolly and Tig collection and launching two months ahead of schedule due to high demand. The collection was originally due to launch in late July. The collection will include soft toys of varying sizes, plus other categories such as a remote controlled Woolly. Christine Nicholls, product and marketing director at Golden Bear, commented: “We are all very excited about the Woolly and Tig launch and we are obviously delighted with the response from the public.”
New signings for Footballmania
Situated near the platform 9¾ trolley at London’s newly refurbished King’s Cross Station, the shop will sell items such as golden platform 9¾ collectable train tickets, souvenirs, wands, t-shirts, stationery, books, Hogwarts robes and uniforms, as well as other collectables in homage to the Harry Potter fi lm franchise and book series. The shop opened its doors to the public on Saturday, 15th December 2012 at 7:30am. The Harry Potter shop at platform 9¾ has been produced by Jonathan Sands (founder and chief executive of London Film Museum) and partners, under licence from Warner Bros. Consumer Products. Jonathan said: “We are proud to be opening The Harry Potter shop at platform 9¾ in association with Warner Bros. Consumer Products as this is precisely where Harry’s journey to Hogwarts began. King’s Cross Station has recently undergone the most amazing redevelopment and we are delighted to be a part of it thanks to Network Rail.”
New owner sought as BBC Worldwide sells venture
Sports merchandise company Footballmania has set up a new division, Brandmania, which will focus on new character- licensed merchandise within the UK market. New licences for 2012 include Skylanders for stationery, key rings, pin badges, gel stickers, magnets, door plaques, mugs, 3D mugs and money boxes. For Despicable Me 2, categories covered include stationery, magnets, clocks, key rings, pin badges, gel stickers, laptop and phone accessories, car accessories, mugs and ceramics. Existing licences including Manchester United, Chelsea, Arsenal,
Manchester City, London 2012 and TOWIE; in addition, Footballmania’s in-house design team members are specialists in developing and sourcing unique and private label merchandise. Barry Copp-Barton, MD, commented: “This is an exciting time in the company’s history as we are experiencing exceptional growth and as part of our expansion plans are actively seeking new licensed brands that we can develop within the UK; after 15 successful years trading and with our extensive experience in both design and sourcing this is a natural progression for the company. We believe that our new licences will deliver market growth opportunities for UK retailers as well as offering excellent consumer choice and value.”
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BBC Worldwide and Ragdoll Productions will be selling their joint venture, which owns the rights to the Teletubbies and other pre-school shows In the Night Garden and The Adventures of Abney & Teal. Marcus Arthur, managing director for BBC
Worldwide’s global brands unit, said: “We have taken the decision with Ragdoll to seek a buyer for the successful joint venture we established in 2006.”
The British broadcaster is seeking someone for the joint venture “to invest in and grow the business,” he said.
Puzzling new deal for The Hive
Licensing representative Space Enterprises has signed a deal with Ravensburger for pre-school brand The Hive. Ravensburger will produce The Hive-branded jigsaws for the UK market, with an option to take the products globally in the future. Benn Bramwell, marketing manager, Ravensburger, said: “We are delighted that we have added The Hive to our product offering for 2013. The characters in The Hive are so entertaining and the scenes are so colourful; the puzzle development will refl ect why the show is so popular with pre-school children.” Mark Hurry, director of licensing, Space, added: “Ravensburger are a huge name in puzzles so we are delighted to have them on board. They join at a time when The Hive is bigger than ever; the level of interest we are handling is massive and refl ects the fact that the market is crying out for a major new pre-school brand. The Hive is backed up by strong TV ratings and has a vibrancy that shines through on-shelf, making it very hot property indeed.”
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