One final ride at the fair
T
here has been absolutely no sign of any reduction in demand from exhibitors and there are waiting lists for several of the halls. Judging from the early take-up for entrance tickets – online purchase, following registration, is now available
on
www.toyfair.de – attendance will be as strong as ever.
What are the main reasons for this continuing
Nuremberg success story? Roger Sherman from Patt Expo, who runs the UK office for the Nuremberg Toy Fair, said: “Well, firstly, it remains the largest and most international event for the trade. It is also a wonderful networking opportunity, where trends are set and business is done. It provides a window on the toy industry’s future, with close to a million products, 70,000 of them being shown for the first time. 800 of the exhibitors do not exhibit anywhere else and over 50% of the participants are not German.” Speaking about the preparations for the 2013 show,
Date: Monday, 4 February 2013 from 9.30 a.m. to 4.15 p.m. Venue: Nuremberg Exhibition Center, NCC Mitte, Brüssel Hall
The Global Toy Conference takes place at the International Toy Fair 2013. Please note that attendance at the Global Toy Conference is therefore only possible in conjunction with a valid entrance ticket for Spielwarenmesse International Toy Fair Nuremberg on this day. For further information and to register for the Global Toy Conference, please go to
www.globaltoyconference.com
Programme for Global Toy Conference 2013 09:30 Welcome and Moderation Ernst Kick, CEO, Spielwarenmesse eG Presentation - Yvette Schwerdt
10:00 The future and trends in the digital society –
how companies must act now Sascha Lobo
11:30 Multichannel integration. Yes, but how? Various options for cross-platform success in the trade Yvette Schwerdt, Made-To-Market
12:15 Mattel Monster High: how to leverage social media for a successful global launch strategy PJ Lewis, director of marketing, Mattel brands
PARALLEL SESSION SOCIAL MEDIA* 13:30 Social media – what should a strategy include and how can I measure its success? Curt Simon Harlinghausen, AKOM360 GmbH
14:15 Hi there! How was your weekend? – Why companies need a content strategy Thomas Knüwer, kpunktnull - Advice for the digital age
At the Nuremberg Toy Fair 2012, around 2,700 exhibitors from 60 countries will be waiting for an expected 75,000 or so visitors from virtually every country in the world. Toy World takes a final look at the Nuremberg Toy Fair before it begins.
Ernst Kick, CEO of Spielwarenmesse eG, said: “We are busy putting our ideas for an inspiring International Toy Fair 2013 into practice. All the project managers are working towards making a spot landing at the start of the fair, because we don’t have a dress rehearsal here. Everything must fit right from the start.” This year, the major theme of the fair is Toys 3.0 – the next generation. A special feature will examine and display the growing digitalisation of classical toys. Ernst Kick said: “Our children do not know a world without the internet. Toys are therefore not being so much replaced, as enhanced electronically with many new features. This provides manufacturers and traders with new sales arguments but also new challenges. Toy dealers can score big with the web- and technology- savvy target group if they know which classical toys are already expanding their functions to include smartphones, tablet devices, apps, consoles and more. In Nuremberg, exhibitors will be showcasing a variety of these iToys, as they are called, which feature digital
and electronic components or virtual game worlds on a 300m² action area for Toys 3.0. This special show will also answer the question as to which iToys are shaping children’s way of thinking and playing now and in the future.” In mid-December, the programme for the Global
Toy Conference was released. The conference for traders and manufacturers will look at ‘Digital Worlds – Success with Online Marketing and E-Commerce’, and will seek to transport them into the digital world. At the international conference, which runs parallel to the International Toy Fair, experienced experts will provide a detailed insight into the theme. The speakers at the various presentations will show
how social media can boost customer retention and what content marketing can achieve. Participants will also find out how the interaction between online and offline trade succeeds, and which platforms are suitable. The full programme is presented below.
PARALLEL SESSION E-COMMERCE* 13:30 E-commerce – how to turn potential customers into customers Nico Zorn, saphiron GmbH
14:30 Digitisation of trade – How POS and digital media are merging Christian Rößler, digital signage +
15:15 Online advertising – what interests kids on the internet and how online advertising works Friedrich von Zitzewitz 8,
Plan.Net campaign GmbH & Co. KG
15:45 Online shops and stationery trade – the perfect combination Josef Stahl, CEO KIDOH
*Simultaneous German-to-English and English-to- German translation is provided for all presentations.
Toyworld 107
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