LicensingWorld Mask-arade has a licence to thrill
Party mask providers, Mask-arade, released its Offi cial One Direction Masks at the start of December, ensuring the masks were in retailers for the Christmas gift market and ahead of a 101 date tour 1D has planned for 2013. The One Direction masks are the fi rst in a range of new offi cial 1D merchandise to be released from the Midlands-based company, which is continuing to expand its stable of licensed properties.
This new licence follows other brands in Mask-arade’s portfolio, including Mr Bean, Harry Hill,
Ben 10 Alien Force, EastEnders, Coronation Street, Thunderbirds, Only Fools & Horses, Strictly Come Dancing, Dennis The Menace & Gnasher, Wheres Wally? and Marilyn Monroe. By the end of the Q1 2013 Mask-arade will be able to offer more than 50 licensed brands from its distribution facility in Warwickshire. Mask-arade will begin in 2013 by launching its latest children’s property, Moshi Monsters. There will be six different Moshi Monster masks to collect. Mask-arade’s party products are manufactured in the UK and made to high standards at a pocket- money price point. Mask-arade will be expanding sales into Europe and North America. Ray Duffy, licensing director, said: “Mask-arade party masks are the perfect fun gift and our varied
range of licensed products ensures that we have something for everyone - children, teenagers, students and adults alike.”
LeapFrog and Viacom partner to distribute Nickelodeon content
LeapFrog and Viacom International Media Networks (VIMN) have announced a partnership to bring Nickelodeon’s videos to LeapFrog’s award-winning learning platforms in the UK and Ireland. Videos are now available for purchase in the Just for Fun section of the LeapFrog App Center for the LeapPad and LeapPad2 tablets, and learning video game systems, Leapster Explorer and LeapsterGS. Content from SpongeBob SquarePants, Dora the Explorer,
The Fresh Beat Band and Go, Diego, Go! is now available. The videos will join LeapFrog’s library of learning games, eBooks, videos, music and more that have been reviewed and approved by LeapFrog’s team of educational experts. Nickelodeon content will also be available in the LeapFrog App Center in Australia, New Zealand and Canada.
Mike the Knight tops Google’s UK TV searches of 2012
Licensing wins for The Green Board Game Company
BrainBox - Horrible Histories launched last year with the introduction of Vile Villains. To celebrate the 25th anniversary of Horrible Histories, Green Board Games has launched a new BrainBox. ‘Awful Ancients’ is a game that provides an insight into the life and times of Greeks, Egyptians and Romans, featuring facts from making mummies to murders and meals. This new edition backs historical knowledge and learning. To add to the successful Rotten Romans board game, Green Board is also launching The Awful Egyptians board game. In this family board game players need to be quick, cunning and tactical to steal the most treasures from the Pharaoh’s tomb. Green Board Games is launching a
new BrainBox combining Roald Dahl stories and Quentin Blake illustrations with the visual and competitive stimulation of BrainBox gameplay. Green Board Games is also pleased to be continuing its licensing associations with Elmer for both the Elmer Snap and Elmer 3+ Lotto Game, which was highly commended by the 2012 Right Start awards.
34 Licensingworld
Trending TV Shows: 1. Mike the Knight 2. Homeland 3. TOWIE 4. The Jonathan Ross Show 5. Celebrity Big Brother 6. Sherlock 7. The Great British Bake Off 8. Game of Thrones 9. Big Bang Theory 10. How I Met Your Mother
Edward Catchpole, SVP HIT brands, commented: “Topping Google’s trending TV shows list marks the end of a fantastic year for Mike the Knight. Beating primetime shows like Bake Off and Sherlock is an incredible achievement for a pre-school property and testament to the popularity of our heroic character.”
On Tuesday 11th December, Google announced its annual Zeitgeist, revealing the year’s hottest trends based on internet searches conducted in the UK in 2012. HIT Entertainment’s Mike the Knight beat TOWIE and The Great British Bake Off to take the TV trending top spot.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226 |
Page 227 |
Page 228 |
Page 229 |
Page 230