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ToyFair2013 Vivid Imaginations


Stand E135 01483 449 944 | www.vividimaginations.co.uk


next December supported by live-action arena shows. Vivid has secured worldwide master toy and game rights and will TV-support a full line of collectables, playsets, role-play toys and games in Q4 to coincide with the BBC/20th Century Fox movie event.


V The long-awaited replacement for High School


Musical is launched by Disney this Autumn. Teen Beach Movie will receive a massive Disney promotional push, and Vivid will debut a full range of dolls and girls collectables supported by TV advertising. Crayola enjoyed a strong 2012 and products including Dry-Erase, Doodle Dotty, Glow Book, Jewellery Boutique and Catwalk Creations were popular TV hits. 2013 will see the launch of My First, a new range dedicated to 12-36mths and their first arts and craft experiences, including the innovative TV-advertised Touch Lites. Crayola will be supported across 10 TV-advertised campaigns, including new introductions Marker Airbrush and the amazing Digital Light Designer. The Creations brand will see an all-new collectable creative range and in addition, for the first time, Crayola will TV-advertise its stationery range with a dedicated Back to School TV campaign.


Animagic enjoyed another strong growth year in 2012 with Newborns, Tessie Go Trotting and Fluffy Go Walkies all selling out pre-Christmas. Three new TV-advertised items will be featured in Autumn: Night Night Puppy, Holly Goes Hopping and Mummy and Babies Go Walkies. Pre-school show Tickety Toc launched on Nick Jr and C5 Milkshake this year with success. Vivid will be the master toy licensee creating a range of plush, collectables games, puzzles and playsets for launch in Autumn/Winter 2013. Cloud Babies and Baby Jake toy and games ranges both enjoyed strong launched last year and will be extended and promoted this year to capitalise on their CBeebies rating success. Smashaballz and Flufflings, Vivid’s novelty plush


brands, will return for Autumn with new lower- priced TV-advertised ranges. ITV show Canimals will be Vivid’s lead plush launch for this year. Collectables, talking and feature plush will be the core of the line, and will be TV- advertised in Spring and Autumn. Vivid’s collectable pop-star portfolio will be


further extended in 2013 with new One Direction and Little Mix collectables, dolls and games. Vivid’s Moshi Monsters, the NPD chart-topping


brand, will see the introduction of Micro Moshlings in Spring, and over 35 new products across the year of which four will be TV-advertised in Autumn. Moshi Monsters Shop-O Rama Playset will be revealed at Olympia for the first time.


ivid’s 2013 is underpinned by major new licence acquisitions and investment in long-term brands. The Walking With Dinosaurs 3D movie will hit cinemas worldwide


136 Toyworld


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