Trans RINA, Vol 156, Part C1, Intl J Marine Design, Jan –Dec 2014
analysis with key demographic groupings identified the need to facilitate a range of activities and the need for connectivity to social media and activity resulted in a range of integrated camera and tablet devise docking for a seamless integration of technology. A key issue would be photo permission, with the automatic airbrushing out of other guests from images for privacy if electronic authorization of image review is not provided by the other guest through their tablet which is associated with room. The future of interior design experience will be led by interaction design.
The business opportunity for the integrated logistics services to compete with air freight offers a potential high income source to support the vessel. However the cost and modeling of the system needs an in-depth analysis, specifically the intermodal freight costs and time frame in US mainland. The WIG aircraft offers significant
potential given the predicted traffic
congestion in 2040. Also given the daily freight volumes identified down the east coast. This could build on the cultural heritage of the Pan Am Clippers. The volume of freight potential has been estimated based on the direct competition to air
freight. However, it is critical to
ascertain the percentage of this that is 5-6 days delivery, as the rest is next day integrator. The business model needs an accurate estimate of the construction costs of the vessel the estimates shown in Table 15 are for a freight platform when compared to the Queen Mary 2 of £550million [35] a comparative between freight and cruise ships is required to generate an estimation factor and adjust the ADX costs for inflation.
The technical
issues of intermodal transfer and schedule optimisation also needs further consideration.
In response to the risk of damage to aircraft engines by volcanic ash from the eruptions in Iceland during 2010 the airspace of many European countries was closed to traffic, resulting in a significant air-traffic shut-down. The closures caused millions
of passengers to be
stranded across the world, as flights to and from Europe were cancelled. IATA estimated that the airline industry worldwide lost US$400 million a day when disruptions were greatest and stated that the total loss for the airline industry was in the region of US$1.7 billion [36]. In the region of 107,000 flights were cancelled during an 8 day period, accounting for 48% of total air traffic, in the region of 10 million passengers [37]. Given the value of international travel to business, and the loss of productivity with such travel disruption, the actual loss to GDP of the US and Europe in such a natural disaster would be orders of magnitude greater than the financial loss to the airline industry. Volcanic activity in Iceland has comparable explosive eruptions, every 20 to 40 years on average. There has been speculation about an eruption of the Katla volcano. Given the high frequency of eruptions of Katla, an eruption in the short term is a strong possibility. Future explosive eruptions in Iceland and elsewhere, coupled with appropriate meteorological conditions, have the potential to cause further disruption
to air transport. It is no possible to predict either when this will occur, or at what scale. [38] On this basis the transatlantic superliner offers a logistics provision to mitigate potential GDP losses of both the US and Europe by acting as an effective alternative to transatlantic flight. Given the contribution level of International business and air mail logistics to US GDP and the risk of potential losses. There is therefore a strong rationale for the US government
in public-private partnership funding the
transatlantic superliner projects, with significant financial market potential in the sector. Given the 76% growth in total private and public fixed assets from 2000 to 2012, to a value of $48.7 trillion within freight transportation.
Crash is an issue in terms of safety that needs to be considered in future designs for safety given the distance from port and the risks of high speed collision. As identified by McCartan et al [28] for the CLF. Given the significant distances this vessel could be from port there is a need for a significant medical capability within lifeboats
and FEA crash analysis would needed to
optimise GA layout to mitigate risk of injury. This
proposal needs to be evaluated through user
dialogue with business users given the value of business travel. The design meaning of a floating business centre with connectivity could prove to be the next generation of business travel, given the CO2 concerns of business and the potential logistics income stream. How well it engages with DDI and
the cultural heritage of
transatlantic travel needs to be substantiated. In order to objectively determine if the transatlantic superliner proposal constitutes a technological epiphany it would be necessary to assess its engagement with DDI using the DDI assessment tool currently under development within EBDIG-IRC. This DDI assessment tool is a synthesis of Alessi’s “formula for success” [43] with the consumers' luxury value perception model of Wiedmann et al [44]. In order to develop an objective expert opinion a range of visual questionnaires will be developed to engage with a range of stakeholders in the US and Europe, from potential clients to design consultancies.
5. CONCLUSION
The design proposal has engaged in Design-Driven Innovation to create a new generation of luxury/business class carbon neutral transatlantic travel. Building on the sustainable luxury agenda. Due to the significant level of connectivity and facilities for exhibitions and conferences the vessel journey becomes the destination. This is similar to the design meaning of a cruise ship. The potential to compete with air freight has been identified, but needs further examination to quantify potential freight volumes and price point in the market. A detailed business model is required to substantiate the viability of the proposal, which has identified 5 potential routes to European destinations. The vessel engages in the design heritage of the golden era of the transatlantic
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©2014: The Royal Institution of Naval Architects
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