Trans RINA, Vol 156, Part C1, Intl J Marine Design, Jan - Dec 2014 are an essential component in the Industrial Design process, facilitating visual thinking and creativity. Also


Figure 5: First design sketches


becomes a more holistic solution as the parameters are interpreted and incorporated in the design. In this phase of the design, it is important to keep the lead in the process as a designer. Considering the designer is not the sole participant in this process, he needs to form the design parameters into concepts and request additional feedback where needed. Especially these in-between evaluations of the design concept are of very high value for the process. It should therefore not be seen as critique or negative feedback. It should be seen as kick starters for fresh input, improving the design. The designer should be aware of his role as integrator between the qualitative user data input and his skills of designing opportunities and solutions.


3.2 (b) Verification


The verification of the proposed design in the middle of the process demands for an open vision. Surely, the design is still a concept and not a finished product. It is much easier for the designer to neglect imperfections in the proposal than it is for the stakeholders who are at this point involved in the process. 2D and 3D visualisations


Figure 6: Visualisations of different design stages visualisations are an excellent


of 3D visualisation is the communication tool.


Human beings are known to be visually orientated and thus very well able to translate 2D images of 3D visualisations into a real world environment [11]. The advantage


low cost of


©2014: The Royal Institution of Naval Architects


C-59


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