This page contains a Flash digital edition of a book.
Trans RINA, Vol 156, Part C1, Intl J Marine Design, Jan - Dec 2014


Company A seems to be inspired by the client wishes. Nature, mainly


fishes, seems to be an important


inspiration source for the vessels. Curved lines and smooth surfaces form the main characteristics of the vessels’ look.


The emphasis of company B seems to be the safety of the work


innovative aspects of the vessel and the applied technique seems to be the main characteristic of this company.


Company C stresses less on the importance of the used technique than the


identity among the vessels is missing. The mast seems to be added on the wheelhouse like a separate piece.


The deckhouse is integrated in the hull. The wheelhouse is added on separately.


The vessels of company D look more or less the same. The uniformity is created by the usages of the same lines. The deckhouse is fully integrated in the hull. The mast is integrated in the shape and the foredeck is closed. The vessels have a strong and tough identity, which comply with its working area and surroundings.


Company E seems not to have a clear identity. Different form languages are used. The deckhouse, wheelhouse and mast seem to be added on and are not integrated in the vessels and hull. The vessels look a bit conservative and chaotic.


Finally company F seems to have a strong character. The vessels have a closed foredeck. The deckhouse is fully integrated in the hull, while the mast and wheelhouse are added on. Curved lines and a voluminous fore ship determine the identity of these vessels.


Comparing the six companies two companies (D and F) tend to


have a strong identity with a distinctive


recognizable character. Their vessels have an own look created with the same form language/characteristics. The fore deck of the vessels is closed, wheelhouses are added on separately and the deckhouse is fully integrated in the hull.


3.1 (c) Product environment


The comfort of the user should be as high as possible. To fulfil the perceived customer needs, the environment of the product (in this case the vessels) should be understand and analysed [6].


Observing the user when interacting with the vessels e.g. operating the vessel from the wheelhouse gives a good understanding about the interaction between user and product. These observations give a good understanding about the product and user interaction.


Figure 3: Age profiles of vessels


Figure 3 [5&7] shows that the most vessels operating in the offshore are older than 25 years. Probably these vessels will be replaced in the coming years. The demand of new offshore vessels will be growing the coming years. The growing demand might be an opportunity.


previous companies. A uniform procedures of the vessels when in use. The


The gained product environment knowledge is a good starting point for a new design and helps to fulfil the perceived user needs. Contrary to the currently used marine design sequence [3] (based on proven technology and existing vessels) the focus should be more on the product


environment. Mainly due to the continuous


changes and higher expectations from the market this focus is important.


The gained information about the changing environment (with the changing users, attitude, demands and needs) and involving the end-user by the design process is very important and useful. Therefore this information is used as starting point of the design process.


3.1 (d) SWOT analysis


Besides a market analysis a SWOT analysis was performed. The SWOT analysis


gives insight of the


potential Strengths, Weaknesses, Threats and Opportunities. The strengths and the weaknesses are applying on the internal factors of the company in this case Damen Shipyards. The Opportunities and Threats are market related and apply on external factors.


By implementing a new design/product the market and its stakeholders are crucial. It will influence the success of the product. Besides the external factors, the internal factors are important as well. However for this paper the accent will be more placed on the external factors.


©2014: The Royal Institution of Naval Architects


C-67


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188