This page contains a Flash digital edition of a book.
Trans RINA, Vol 156, Part C1, Intl J Marine Design, Jan –Dec 2014


luxury travellers, 56% that they generate excitement around a brand, and 45% that they differentiate between brands. Cultural collaborations are another facet of a curated experience, where local artists and designers are invited to become part of a hotel’s fabric. Panama City’s Tántalo Hotel has only 13 rooms, each featuring artwork from one of 13 local artists. A multi-million dollar refit of the adults-only Barbados hotel, the House, features unique sculptures handcrafted from mahogany in each of the guest suites by local Bajan artist Reggie Medford. Leading hoteliers believe such an approach will become second nature to all luxury brands over the next decade. [24]


Social media has a dominant voice across the entire brand and consumer discourse. Where 74% of consumers are more likely to buy from a travel brand that clearly defines its values through social media. Traveller’s who engage with a company through Facebook or Twitter spend up to 40% more than those who engage through more traditional channels. Garden Court Hotel in California’s Silicon Valley is a leading example. They offer state-of-the-art connectivity to capture the custom of a technology focussed clientele. Guests receive a unique card that offers recommendations for


iPhone apps to download, top tweets of the day and the most popular locations in Palo Alto


to visit


Foursquare. Each card also lists QR codes on the back, which will take guests directly to the respective websites. Geo-location apps are reaching out to luxury travellers, providing a digital welcome and orientation before they arrive at the hotel. Starwood Preferred Guests begin receiving useful directions and amenity information through an iPhone app 48hours before their


stay. A


smartphone app for Loews Hotels has a ‘location-aware’ feature that identifies venues of interest for potential guest, and then provides detailed directions [24].


Experience-seekers are staring to dominate the luxury consumer landscape; with luxury branded goods lose their social value in developed markets. Memories are what matter now to well-heeled luxury travellers, with leading brands in the sector creating new types


of


immersive, themed experience that focus on escape, learning and communal


connections with others. A


generation of freelance, office less workers are also seeking shared communal experiences, finding them at hotels that have convivial, networked spaces. Such as New York’s Ace Hotel, where the lobby doubles as a collective workspace for all. Well-heeled foodies are demanding that themed travel is built around their gastronomic passions. A survey


by The Future


Laboratory found that more than 54% of travel buyers see gastro travel as a top desire for luxury travellers. That feeling is reflected in the growing number of brands making it part of their luxury offer. High-end cruise line Crystal Cruises is highlighting the culinary culture of its ports of call by hosting famous local chefs


to give


cooking master classes to passengers during visits to Australia, New Zealand and Bali [24].


2.4 PLATFORM TECHNOLOGY AND DESIGN SCENARIO


The platform for the transatlantic superliner in based on the analysis of intercontinental fast freight contenders by Gee [25]. The comparative analysis is shown in the table 14. The ADX is a pentamaran LO-LO cargo vessel, it is a stabalised mono-hull with a reduced wetted surface area and


power requirement compared to


monohulls. [25] The Fast ship Atlantic FASTSHIP has a deep V-shaped bow combined with a shallow, concave shaped underwater stern. The planing action occurs as the ship gains speed, causing the


waveform to


dynamically lift the stern, thereby decreasing drag and increasing stability [26]. The Boeing Pelican was a large- capacity transport craft proposal for military or civilian use, with a wingspan of 150m, a cargo capacity of 1,300tonnes, and a range of about 10,000 nautical miles. Powered by four turbprop engines, its main mode of operation would be Wing-in-Ground effect flying 6-15m over water, with the capability of overland flight at an altitude as high as 6,100m [27].


Table


the best on


14:


comparison [25] Platform


Intercontinental fast freight platform ADX


Fast Ship Atlantic


LOA 287 m 40 kts Vservice 38 kts


TEU 1000 (500 FEU)


Cargo handling


BOA 45.5 m 40 m T 9.0 Vmax


10 m


42 kts 36 kts


Lo-Lo Dedicated rail system


Boeing Pelican


265 m 100 m 150 m -


**250 kts **200 kts


1000 -


Air freight containers


Power 95.4 MW 250.3 MW **170 MW Fuel


Payload 8013 tonnes 9915 tonnes 1400 tonnes Fuel cost*/trip tonne


1820 tonnes 4907 tonnes 800 tonnes USD 50.8 USD 238.9 USD 430


Build cost


US$100 million


US$230 million


* IFO 380 @ $270 / tonne; MDO @ $534


Table 15: Door-to-door transatlantic freight costs [25] Carrier


Door-to-door transatlantic cost US$/kg


Air Integrator $20.0 Air Freight


$2.0


ADX Express $0.5 Ocean Freight $0.2


Delivery


Next Day 5 to 6 days 7 days


17 to 25 days


Analysing the platform comparisons shown in Table 14. The pelican proposal is a factor of 15 greater than the ADX in build costs and the fuel costs are a factor of 9 greater. Given the speed of the Pelican it could facilitate


US$1.5 billion


conventional


C-82


©2014: The Royal Institution of Naval Architects


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188