Trans RINA, Vol 156, Part C1, Intl J Marine Design, Jan - Dec 2014
Table 8: Main purpose/all purposes of trip [15] Purpose of Trip
Convention/Conference Visit Friends/Relatives Business Holiday
24.6 13.8 47.9
Experience
% Main % All 4.7
6.2
36.6 16.7 61.9
Table 9: Activity participation within Europe in 2012 [15]
Activity Participation Art Gallery/Museum
% 56.4
Concert/Play/Musical 21.8 Guided Tours
43.3
Nightclubs/Dancing 22.2 Shopping
Cultural / Ethnic Heritage Sites Experience Fine Dining Sightseeing
Small Towns/Countryside National Parks/Monuments Visit Historical Locations
80.5 40.7 47.5 85.9 55.6 34.5 58.5
In terms of the residence of the US visitors 2,235,000 passengers
(21.9%) came from the Middle Atlantic
region, of which New York State represented 1,255,000 passengers (12.3%), of which New York City represented 1,010,000 passengers (9.9%). The length of stay of US visitor had a mean value of 18.2 nights and a median value of 12 nights. Where 65.6% only visited one country and the average number of countries visited was 1.5. Gender was 47.6% Male with average ages of 45.5 and 47 for female and male respectively.
In an analysis of US business and convention travel [17], there were 5,130,000 international departures in 2012, which was a 34% decrease from 2005. The market share for key European destinations is shown in Table 10. Where the UK has in the region of 2.2million business visitors, a 42.7% market share, almost twice that of Germany and over twice that of France. In terms of the main purpose of the trip shown in Table 11, the volume of people attending convention/conference was 28% of the volume of those who's main purpose for the trip was business. In terms of all the purposes of the trip it can be seen that holiday increases by a factor of 4.24 compared to main purpose of trip,
and visit friends/relatives
increased by a factor of 4.5. This implies that in the region of 30% of business travellers are including a leisure holiday element within their trip.
Activity participation within International business travel is shown in Table 12, those of significance to this vessel proposal
are: Art Concert/Play/Musical 10.2%;
Gallery/Museum Shopping
25.8%; 66.7%;
Fine Dining 43.8%. The reduction in
engagement with these activity participation compared to Table 9 could in part be due to the difference between a population of business travellers and a population of business and leisure travellers, The fact that one data set is International and the other is European prevents further detailed analysis.
Table 10: European market share of US business travel 2012 [17]
Destination Europe UK
Germany France
Market share % Volume
42.7 15.2 8.5 7
2,191,000 780,000 436,000 359,000
Table 11: Main purpose/all purposes of trip [17] Purpose of Trip
Convention/Conference Visit Friends/Relatives Business Holiday
71.5 3.8
% Main % All 20.1 3
26.4 13.5 80.7 16.1
Table 12: Activity participation within Europe in 2012 [17]
Activity Participation Art Gallery/Museum
% 25.8
Concert/Play/Musical 10.2 Guided Tours
19
Nightclubs/Dancing 18.4 Shopping
Cultural / Ethnic Heritage Sites Experience Fine Dining Sightseeing
Small Towns/Countryside National Parks/Monuments Visit Historical Locations
region,
66.7 22.7 43.8 66.7 27.9 18.8 28.5
The analysis of US business traveller’s residency in 2012 showed that 995,000 passengers (19.4%) came from Middle Atlantic
of which New York State
represented 528,000 passengers (10.3%), of which New York City was 457,000 passengers (8.9%). The length of on International business travel duration had a mean value of 16.9 nights and a median value of 8 nights. Where 78.4% only visited one country and the average number of countries visited was 1.3. Gender was 69.9 Male with average age 42.7 and 46.7 for female and male respectively. Compared to US visitors to Europe the length of stay is slightly less, but the gender distribution is significantly different increasing from 47.6% to 69.9% Male. The averages ages are slightly less.
© 2014: The Royal Institution of Naval Architects C-79
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