IN-COSMETICS ASIA PREVIEW
Seizing the innovation spotlight in Bangkok
Sarah Gibson - in-cosmetics Asia, Tim Probert – Personal Care Global
This November, visitors to in-cosmetics Asia 2023 will see a string of new innovative and captivating initiatives that address current and emerging trends, with three days of networking and unmissable opportunities to showcase new ingredients, formulations, products and technologies within the international cosmetics and personal care ingredients industry. Taking place at the Bangkok International
Trade & Exhibition Centre on 7-9 November, more than 500 leading suppliers and specialists will showcase over 1,100 ingredients. Some 28% of this year’s exhibitors are new at in- cosmetics Asia, demonstrating that attendees will undoubtedly find a host of exciting new suppliers at the event. They will also have the chance to discuss, formulate and discover the latest innovations for new product development as the industry transforms in line with the next big trends.
New and improved for 2023 Sustainability and ‘conscious’ beauty continue to prove popular among consumers and the APAC region is contributing significantly to this growth. According to the GlobalData Consumer Survey Q3, over a third (39%) of consumers in the APAC region proactively sought products that contained only natural ingredients. This year’s event will spotlight sustainable, eco- conscious products and practices that are creating a pathway for industry change. The Spotlight On Sustainable, Conscious
Beauty product showcase will help companies and suppliers tackle their sustainability challenges, from uncertainties around incorporating certain ingredients and best practice, to efficacy and marketing challenges. Visitors will also be presented with opportunities to seek new and fresh ideas on formulating environmentally-friendly ingredients and launch a brand new cosmetic line.
The Spotlight On Seminars will deliver
comprehensive technical insights from the likes of Soho Aneco Chemicals, Ashland, Kyung Hee University, Hi-Q Marine Biotech and Shanghai Coachchem Technology. Hair care will also be a key focus, following
recent studies by Covalo showing that haircare was the most popular category in the region in 2022, with 55% of APAC professionals searching for relevant applications and active ingredients, compared to just 36% worldwide. As such, scalp care and follicle care will be honed in on
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in the Spotlight On product showcase, Love is in the Hair, offering visitors the opportunity to enhance their hair care projects and learn more about the issues and opportunities within the sector.
A hub for indie brands While in-cosmetics Asia is well-known for the number of large, global beauty brands it attracts, attendees from SMEs make up over half of the visitors to the event. As such, this year will see a dedicated focus on independent, trailblazing companies making a mark on the industry. The Indie Trail is designed to help smaller
brands identify exhibitors that can fulfil small ingredient orders and put them in front of the opportunities that have the potential to transform their business. Almost 30% of the exhibitors at the show this year can cater for small orders, some of which include Croda, Greenphyt, Lipotrue, Lubrizol, Provital and Rahn.
India: A country of colour, culture and contrast According to Euromonitor International, India now ranks as the world’s eight h largest beauty and personal care market in the world, just after France, with a total value of $15 billion and
October 2023 PERSONAL CARE
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