INTERVIEW
17
HAIR VI VINE ®
- P RO
TP: You launched a new formulation concept at in-cosmetics Latin America in São Paulo, Brazil late last month. Does it have a Brazilian flavour? FI: Yes, it’s called ‘Be The Explorer’, based on a journey we made through the Brazilian Amazon rainforest. The journey starts at Belém do Pará in northern Brazil and travels through the Marajó Archipelago and the Terra Grande-Pracuúba Extractive Reserve. The journey finishes in Salvaterra
near a Quilombo sanctuary where a community of mothers and farmers practices traditional extraction techniques. The journey inspired us to create four formulations based on Amazonian natural ingredients while respecting local communities.
TP: What are the formulations? FI: One is for hair care: Tropical (H)air Control. This is a two-phase solution that protects the hair strand while taking care of the scalp. It contains Pequi oil to protect against high humidity and decrease frizz.
TP: And the other three formulations? FI: Hot Spot Uplifting Gel, Footilicious Exfoliating Cream, and Night-in- the-forest Sleep potion. Hot Spot Uplifting Gel is a purifying gel for acne-prone pores containing Beraca Triple A Organic. This is a blend of three oils sourced by local people from Amazonian plants: andiroba oil, copaiba oil and açai oil. Footilicious Exfoliating Cream is
an effervescent foot paste, featuring tucumã, bacuri and buriti oil. Night- in-the-forest Sleep potion is a serum for relaxing and regenerating the skin. It is made from cupuçu butter and extracts from responsibly sourced brazil nuts.
TP: How are the ingredients sourced sustainably? FI: For the Night-in-the-forest Sleep potion, for example, the brazil nuts
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are collected from the forest floor. We do not take from the trees. For the copaiba oil used in
Hot Spot Uplifting Gel, we train the collectors to extract the resin sustainably by allowing the tree to heal. We do not damage the tree.
TP: You also launched a regional concept at in- cosmetics Latin America, Geo Beauty. Was is the thinking behind this? DG: They are cosmetics inspired by the geodiversity of Latin America, which has a very large geographic variation and very big biodiversification. We have deserts, tropical areas, mountain glaciers, sunny beaches and the Pacific and Atlantic Oceans. So, our vision was to think
about our landscapes in Latin America and come up with formulations based on these different areas.
TP: What are the formulations? DG: There are 12 in total – sunscreen, hair masks and hair sculpt sticks, body lotion, moisturisers and so on - based on four main themes: Desert Mirage, Tropical Breezes, On The Heights and Zero Degrees. Desert Mirage is inspired by the Atacama desert in Chile and Guajira desert in Colombia. The inspiration for Tropical
Breezes are Latin American beaches like Tayrona in Colombia, Margarita island in Venezuela and, of course, Ipanema in Rio de Janeiro. On The Heights is based on
mountainous areas like Cotopaxi in the Andes. Zero Degrees is inspired by cold climates like Aconcagua, Ushuaia and Patagonia in Argentina.
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Get more information:
www.hairvivine-pro.swiss
PC October 2023 PERSONAL CARE
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