NEWS
Amyris launches multiple newcelebritybrands
US synthetic biotechnology company Amyris has launched three new brands and a wider- ranging initiative over the course of the summer, three of them in partnership with celebrity influencers. All four are based on products developed through the company’s Lab-to-Market science and technology process. JVN is a new clean hair
products brand that emerged from a collaboration with hair stylist, television personality and author Jonathan Van Ness. Its four sub- brands comprise: ■ Nurture, for hair needing extra moisture ■ Undamage, for stressed or overtreated hair ■ Embody, for fine hair; and ■ Complete, for hair that is ready to style All are based on Amyris’s
own molecule, hemisqualane, a naturally derived alternative to fluid silicones and cyclomethicone. This, the company said, “penetrates the hair shaft, providing weightless nourishment that makes hair more manageable while reducing frizz and preserving colour”. Rose, a clean colour cosmetics
and skincare brand, and the Modern Essentials collection, were launched together with model and actress Rosie Huntington- Whiteley. They build on her digital community, which, Amyris said, “brings together beauty professionals and conscious beauty enthusiasts”.
The collection includes Softlight
Luminous Hydrating Concealer, Lip Sculpt Enriched Amplifying Colour, Brow Renew Enriched Shaping Gel, Blush Divine Radiant Lip & Cheek Colour, Radiant Reveal Brightening Serum and Skin Resolution Clarifying Toner.
The products’ non-comedogenic
formulae are developed with bioengineered, sustainably sourced ingredients, including squalane, Amyris’ plant-derived moisturiser, and hemisqualane. This followed shortly on from the
launch of Terasana Clinical, another clean skincare brand. Its first product is Clear + Control Healthy Skin Serum, which is based on squalane and cannabigerol (CBG). It addresses dry skin, skin flaking, irritation, and redness through its moisturising and anti-inflammatory properties Clear + Control is designed to clear
and balance the skin’s appearance. Amyris cited a clinical study that demonstrated a 92% reduction of blemishes after four weeks with results based on self-assessments by participants with dry skin, skin flaking, irritation and redness.
“Compared to top competitive
products that address acne and other common skin care issues, the Terasana Clinical formulation reduces inflammation more quickly and more effectively,” the firm claimed. Under another partnership with
actress Naomi Watts, Amyris will also use Lab-to-Market to create a new consumer brand to provide science-backed personal care products for menopause wellness that will launch in 2022. Watts is the co-founder of Onda Beauty and has a personal commitment to clean skincare, wellness and destigmatising menopause. Separately, Amyris has closed
the acquisition of clean consumer brand Olika and Beauty Lab. Olika is known among many other things for its hydrating hand sanitiser collections under the Birdie and Minnie brands. Beauty Labs is a data sciences and machine learning technology company that has developed a consumer application for colour cosmetics, using software to assess skin conditions before making product recommendations.
Three product launches from Jarchem
During its in-house Innovation Week in July, Jarchem Innovative Ingredients of New Jersey showcased several new products and formulations that it has launched recently. Vegecare TXT, a new addition
to a line of vegetable-derived raw materials, is a structuring and texturising agent that can be combined with sodium stearate, enabling the formulator to create a variety of product forms from hard solids to a semi-solid balm or scrub
www.personalcaremagazine.com
base. Jarchem has formulated it into a clear shea moisturising stick (pictured). Part of an active ingredient
portfolio, Actique Hyal Matrix combines seven forms of sodium hyaluronate in one hydrating complex that locks in moisture and gives a rejuvenating feeling. Finally, Jarchem launched some glycinate-based, mild, sulfate-free, anionic surfactants to its Aminosyl range. These, it said, “offer rich foam and a creamy lather to different product forms” and leave a soft after-feel on the skin and hair.
October 2021 PERSONAL CARE
Givaudan expands on two fronts
Givaudan Fragrance & Beauty is to invest €69 million to extend its facility at Pedro Escobedo, Mexico (pictured). This is due to be open at the end of 2023, supporting company plans in the key growth market of Latin America. The extension “will be
outfitted with the most optimised level of automation, including automated logistics, allowing for high accuracy and efficiency,” the company said. It will be designed for flexibility in the production of small to large volumes for customers of all sizes. Earlier, Givaudan signed
a joint venture agreement with India’s Privi Speciality Chemicals, a maker of aroma chemicals for flavour and fragrance applications. Under this, a greenfield plant will be built at Mahad, south of Mumbai, to manufacture small- volume fragrance ingredients of medium to high complexity, or speciality ingredients. Speciality ingredients are
a key element of Givaudan’s Fragrance & Beauty business. Manufacture of some of them will be transferred from its own facility at Vernier, Switzerland, over the next five years, enabling Vernier to focus its resources on strategic ingredients. The company said that the
JV supports its “ambition to enhance fragrance capabilities in high-growth markets and its commitment to advance manufacturing capabilities as a core part of its long- term strategic vision”. Privi has facilities at Mahad and Jhagadia in Gujarat.
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