SUN CARE 47
Sun care ingredients for a changing world
Jason Fitzgerald - Cornelius Group, UK
As we look back on a turbulent 2020, it is clear that some industries have suffered more than others. Even in the wider personal care sector, there has been a noticeable difference in commercial performance between product segments. While categories such as hygiene and skin care have flourished, areas such as colour cosmetics have seen a noticeable dip that is likely to be felt for the foreseeable future. It is no secret that the sun care sector is one that has suffered as a result of the global COVID-19 pandemic. Travel restrictions have made sunshine vacations a non-starter for the consumer, and in combination with a largely indoor and increasingly inactive lifestyle, the market for sun creams, tanning products and aftercare has shrunk significantly. Data specialist Fortune Business Insights cites an example of one major personal care brand reporting 30% decline in organic net sales across its sun care range as a result of lower demand. Unlike the vast majority of product
categories however, the sun care industry is definitely seeing brighter days ahead. The sector has the luxury of knowing this market dip is purely temporary, and as warmer weather returns and travel to sunny foreign climes re-emerges, the sun care category is likely to see a speedy return to ‘business as usual.’ The question is, while sun care product
sales will inevitably lift again, can brands push forward with innovation to build even greater market potential? Can the category expand and grow, rather than simply recover, and where do the opportunities lie for brands in the personal care industry today? As a leading ingredients supplier to the
personal care sector, our customers rely on us to keep a sharp focus on consumer trends and develop new innovative portfolios of ingredients that can drive the new product development process. Here is our thinking on where the sun care category is headed next.
Thinking beyond UV There are certain trends that go beyond any one individual category within personal care. Across the board, consumers are looking for stronger product benefits from the brands they purchase from. This drive means that every product, from skin care to shampoos, has to offer more than just one function. For example, moisturising lotions are
PERSONAL CARE October 2021
expected to offer more than just hydration for the skin. Brands that thrive are the ones
introducing value-adding ingredients and targeted nutrients to go above and beyond, underpinning the product cost-benefit proposition. As well as directly meeting the consumer need for extra value, it delivers a significant competitive edge. The challenge for brands and formulators
alike is the dichotomy of shoppers seeking more value and benefits from their purchases,
but also wanting fewer overall ingredients, in line with clean labelling principles. Ingredients therefore need to be carefully selected, with priority given to those that can play multiple roles and bring more functionality to the table. A great example of this principle in action
is TrueShea™, an authentic shea butter, produced by global ingredient leader Olvea and supplied by Cornelius Group. Produced to exemplary purity and quality standards, TrueShea is a versatile and crowd-pleasing ingredient for formulators – and particularly powerful in after sun formulations where hydration is key. Comprising essential fatty acid triglycerides
of stearic, linoleic, palmitic and oleic acids, shea butter is naturally moisturising and protects – but is also believed to have anti- inflammatory and antioxidant qualities. TrueShea also has an enviably low global carbon footprint. As well as being solvent- free and free of chemical separation and processing, the shea nuts are purchased
Shea butter
directly from female collectors in Burkina Faso before production in a dedicated eco-refinery. TrueShea provides multiple benefits to the consumer without the addition of a ballooning
www.personalcaremagazine.com
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