BRB 3CvAd 20.qxp_Layout 1 09/09/2021 11:54 Page 1 SUN CARE
our ingredients portfolio is shaped around innovation, performance and authenticity. One solution that is making big waves in
sun care innovation is Biotanning®, a plant- based pre-tanning product created by Silab, that is ideal for the creative formulator looking to harness natural ingredients in sun creams or sprays. Rich in sweet orange citroflavonoids, Biotanning accelerates skin pigmentation by stimulating the activity of tyrosinase and the synthesis of melanin, while protecting skin cells from sun damage. Because of its powerful characteristics, Biotanning can be used in all cosmetic products design to enhance the skin, such as anti-ageing and photoprotective formulations.
Resource ‘glocalisation’ Throughout the global pandemic, one of the most pressing challenges for brands has been the consistent supply of ingredients across geographics. Trade barriers and blockades have made some of the more complex formulations more difficult to manage – exacerbated by Brexit in the UK. What we are seeing in the personal care
sector is a move towards ‘glocalisation’. This is the age-old ethos of ‘think global, act local’ but with the focus purely on ingredients sourcing and innovation. Sun care products are still designed with cross-geography markets in mind but developed with ingredients that allow for heightened agility by sourcing locally wherever possible. To remain commercially
competitive in a volatile retail market, brands are taking glocalisation into account during product formulation. Each ingredient must be carefully selected not only based on its standalone qualities, characteristics and role, but on its global availability. No business can afford extended delays or additional trade tariffs that eat into profitability.
Accounting for market diversity Sun care products must reflect the world around us in order to connect and engage the consumer. A significant component of this today is ensuring that products account for diversity in shoppers, whether that be by gender, race, disability or otherwise. This takes a number of forms, such as
representation in marketing and advertising and a sharp steer away from stereotyping. However, formulation requirements for reaching a far broader and more diverse consumer base are also shifting. For example, when looking more closely at
sun care market, the overwhelming majority of products are formulated leaving white sheens and residue over the user – which is a challenge for black, indigenous and people of colour (BIPOC) consumers. For product formulators, a move away from thicker or chalkier formulations, towards better dispersion of more neutral, skin-toned or transparent products, is inclusive for a much broader selection of consumers.
www.personalcaremagazine.com Coconut oil
Tomorrow’s market drives innovation Despite the short-term challenges in the sun care market, next generation solutions that meet the needs of today’s informed, environmentally aware, health-focused and diverse consumer will win the battle for market share. Sun care formulations will be all about
more function, fewer overall ingredients, and have a strong focus on natural versus synthetic ingredients. How brands and formulators can deliver this will prove key to capturing market share, particularly as we look towards a potential market boom. Whether brands can balance the demands
of performance, quality, sustainability and convenience falls to ingredient choice, which is why we are focused on a diverse, powerful and proven portfolio of solutions. At Cornelius Group, we are responding to the needs of our brand and manufacturing customers and our leading selection of ingredients for the personal care sector is designed to challenge and inspire.
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PC October 2021 PERSONAL CARE
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