NATURALS


also provides additional income for growers. Another example comes from olive oil


production, during which the olive trees are pruned, which produces waste in the form of olive leaves. The leaves can be used in biomass production or in animal feed, but as 1.25 million tonnes are produced each year in Spain alone, many are burned at the roadside after harvesting.27 However, the bio-polyphenols and bioflavonoids in olive leaves provide an opportunity for personal care ingredients, such as Olea Europaea (Olive) Leaf Extract, an antioxidant, anti-acne and anti-inflammatory active. When manufacturing super-natural


ingredients, it is also important to consider the energy it takes to harvest, dry and process a crop. More efficient extraction techniques achieve a higher yield and use less energy to create a more concentrated, sustainable product. The distance the ingredients travel, the mode of transport and utilising cold processing techniques all contribute to reducing the environmental impact. A further advantage is biodegradability: natural ingredients are often more biodegradable and so do not persist in the environment.


Conclusion Sustainability is of increasing importance as the world focuses on the UN’s Sustainable Development Goals (SDGs) for 2030. There is increasing recognition and desire to reduce our impact on the planet, which has led to consumers consciously seeking personal care products that support their quest for sustainability. The beauty industry must step up to support these consumers and contribute towards the SDGs. Consumers can endeavour to meet their


personal sustainability goals by using sustainably sourced natural products. However, using natural products gives no guarantee of sustainability. In the personal care industry, sustainability is best achieved through a combined approach, using various technological advances to gain advantage. To increase the sustainability of naturals, the


personal care industry should invest in ingredients created using new farming techniques and agriculture methods. And, to best protect the resources required for future generations to meet their own needs, these should be combined with the ‘Biotech Beauty’ approaches discussed here. This allows us to create super-natural


ingredients, delivering the efficacy and performance the consumer expects from their products, without compromising on their demands for sustainability and naturality. We must embrace these technologies, to support consumers’ sustainability values, and to take the personal care industry into a secure future.


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www.personalcaremagazine.com


Olive leaves are usually burned but can be valuable


37


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PC


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October 2021 PERSONAL CARE


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