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ingredient list which can turn the shopper off and drives home a tangible sustainability message for the brand. Another powerful choice for formulators
is Ritaloe 1X, a biological additive comprising Aloe Barbadensis Leaf juice, developed by ingredient specialist RITA Corporation. Ideal for sun care products, the ingredient harnesses the powerful properties of aloe vera, a natural hydrator, rheology modifier and cleanser. Ritaloe 1X leaves skin feeling soft and smooth, while offering product formulators the stability and versatility to deliver creativity and innovation to the market.
Softer on skin Self-perceived skin sensitivity is on the rise. Across the full breadth of the personal care sector, formulations designed for more sensitive skin are proving fruitful for brands. Studies into the prevalence of sensitive skin
estimate that up to 70% of women and 60% of men report having sensitive skin to some degree. Sun care formulations, which tend to be more complex due to the incorporation of SPF and UV protection, can prove to be tricky for consumers with skin sensitivity issues. There is a fine line to walk for formulators.
For protection against harmful UV rays, active ingredients have to work on the skin, but not at the expense of comfort and wellbeing. To support brands with this challenge in new product development, Cornelius Group offers Calmiskin®, an active ingredient created by world leader in natural ingredients, Silab. The ingredient improves the comfort of
sensitive skin, reducing irritation in product formulations. Acting on both measurable parameters of skin reactivity, as well as sensorial perception, Calmiskin is rich in eriocitrine-type flavanones, derived from mint leaves. Calmiskin reduces redness and stinging by
regulating the production of cell mediators. Silab describes its action as ‘reducing the inflammatory cascade and stimulating the pleasure neuropeptides’ – but all product formulators need to know is that it’s a powerful, natural ingredient that adds real value to next generation sun care formulations!
Reframing sustainability Across the wider spectrum of personal care, the consumer is becoming more conscious of the need for product sustainability. For many brands during the throes of the global pandemic, environmental messaging went on to the backburner in favour of volume and supply consistency as panic buying became more prevalent. However, it is clear as an industry that sustainability is key to winning customer trust and loyalty. Consumers have made it clear that they are still factoring the eco- friendly credentials of products in their purchase decisions, and indeed, they are often willing to pay more. We exist in an ‘age of enlightenment’.
PERSONAL CARE October 2021
Consumers are aware of ‘greenwashing’ and can identify when a brand is using its platform to ‘do good’, or when it’s simply lip service. Information is never more than a few clicks away, and with more remote working and time online, consumers are prepared to do their homework. The umbrella term of ‘sustainability’
no longer connects with the consumer. It is too vague, and on its own, has lost meaning. Shoppers want more detail, more information, and more evidence of a brands sustainability commitments. For a brand to be seen as responsible in
the eyes of the modern shopper, there needs to be something more tangible. This can lie simply in the packaging design - moving from plastic to paper for example – or within ingredient sourcing or through low-carbon manufacturing. Due to the conditions in which sun care
products are used, the category also needs to account for its impact on water. Consumers using sun care products on holiday are likely to come into contact with water. Can the brand prove that its formulation won’t harm the aquatic environment? A sun care
product that is demonstrably sustainable in these terms could find a very pronounced competitive edge - as well as a strong marketing tool at its disposal.
Natural ingredients The future of sun care is likely to see a stronger move towards natural ingredients. In tandem with growing calls for sustainable personal care, consumers are turned off by the idea of synthetic chemicals and compounds on the skin. While necessary to achieve certain qualities in sun care products and to make some formulations more scalable, plant-based ingredients are quickly becoming the consumer preference. Fortunately for formulators, there are a
variety of natural ingredients that can offer superb performance in sun care applications. Aloe vera, for example, has long been a powerful ingredient in the after sun and skin repairing products. Its combination of cooling and hydrating is prized by shoppers and brands alike, but other natural oils can play a significant role in sun care applications too. Macadamia oil, for example, has an enviable range of benefits including renowned anti- ageing qualities - and counts UV and SPF protection among its diverse benefits. We also observe growing demand for
natural ingredients in tanning products too. Coconut oil does not just offer that distinctively tropical aroma, its moisturising properties ensure the skin stays in good condition while you are out in the sun getting a tan. It will not, as is sometime reported, offer the skin any substantial protection from UV rays, but it will help maintain a strong barrier to help the skin
look great as a tan develops. The consumer today is thinking
‘plant-based’ in all aspects of
daily life, and this is closely reflected in innovation across the personal care
Macadamia nuts
product industry. To ensure our customers are always at the forefront of consumer trends and can meet the evolving demands of the market,
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