MEN’S GROOMING 39
Natural protection for men’s ageing skin
n Sonia Léglise – Naolys, France
Discovered in the 18th century, the sequoia is a survivor from the ancient forests of North America. Growing up to 100 metres high, it is a pyrophyte: the mineral-rich ash facilitates the germination of its seeds, and it can live for more than 1,000 years. Despite its comparatively shallow roots, it is very resistant to fire. Drawing in large quantities of water, it plays a very important role in the ecosystem of California’s forests. Finally, it is also a symbol in the mythology of the native Californian Indians, who consider it to be a sacred, protecting tree that links them to their ancestors in their original tribes. Because men’s skin can be damaged by an intensive lifestyle, particularly in the case of city dwellers (pollution, stress, sun, lack of sleep, etc.), it needs to be simultaneously toned and protected, by acting on the key mechanisms on a daily basis. For recharged skin that stays younger-looking for longer.
A new active MReload Sequoia, from Naolys, is an active plant cell developed to deliver the highest amount of original active molecules. This high-tech natural ingredient was created to preserve and improve the identity and the benefits of a natural product. It offers a general anti-ageing action and helps to give the skin a more youthful appearance.
Slowing the ageing of men’s skin Men’s skin on a daily basis Men’s skin is naturally thicker (60 μm vs. 50 μm for women) and oilier (due to higher levels of sebum, caused by a 10-times- higher level of testosterone than women) and firmer (due to a greater quantity of collagen). The current trend for beards in the West protects men’s skin from the damage caused by daily shaving (dehydration, irritation, redness) but in Asia, in urban environments, because they tend to have fewer full beards, men’s skin can still be damaged (due to practising sports, air conditioning, etc.), particularly as men have more developed microcirculation, making them more prone to redness. These three factors (thickness, sebum and collagen) enable the ageing of men’s
November 2019
Oxidation aging (Pollution, light radiations, etc.)
Dehydration (Shaving outside dryness work out, etc.)
Redness and irritations
(Shaving, work out, etc.)
Figure 1: Origins of alterations of men’s skin.
skin to be slowed down. However, from the age of 40, this accelerates, and deep wrinkles can appear relatively quickly; the area around the eyes is particularly affected. It is therefore important to take
preventive measures, and to repair physiological and environmental damage resulting in the appearance of wrinkles, dryness and irritation.
Firms the skin By increasing and maintaining water in the upper layers of the skin, which tends to evaporate more quickly with age MReload Sequoia (now referred to as ‘the sequoia plant cells) enables drying to be reduced and maintains the skin barrier against daily physical and chemical damage. The skin keeps its original smooth appearance and is better protected against external threats. By relaunching the production of the
skin’s support elements (collagen and proteoglycans), which decline with age, the sequoia plant cells enables the skin’s resistance to be maintained and for slackening to be prevented.
Protects the skin By reducing the inflammatory response, through regulation of the immune system mechanisms that increase with age and exposure to daily light radiation, the sequoia plant cells enables the skin’s tolerance threshold to be increased. By reducing general oxidation - through a
reduction in the formation of ROSs and an increase in antioxidant enzyme activity - which increases with age and exposure to daily light radiation, the sequoia plant cells helps to maintain normal cell activity for longer.
Clinical Study Conditions Tests were carried out for 28 days on a sample of 22 men aged 41 to 60 years, with different types of skin (regular, dry skin, combination skin or oily skin). Application was twice a day with an emulsion with 0.5% of the sequoia plant cells (liquid form, 20% cells).
Clinical test results The results show a reduction in wrinkles after 28 days on male skin (Fig 2a and b). The declaration of the men in the panel
PERSONAL CARE ASIA PACIFIC
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