12 IN-COSMETICS ASIA
toiletries that are free from synthetic chemicals. Attendees at in-cosmetics Asia 2019 can use the specialist Spotlight On area to stay ahead of the trend and source the very latest ingredients for new product development in clean beauty. A move towards ethical consumerism, together with rising concern among Asian consumers over the negative implications of artificial ingredients, is further driving consumer interest towards clean and ‘green’ beauty. This shift is evident in GlobalData’s consumer survey which found that 65% of APAC consumers consider their health and wellbeing when buying beauty products, while Euromonitor research revealed Chinese consumers value ‘all- natural ingredients’ more than any other consumer group.4 As a result, manufacturers are capitalising on the consumer affinity towards natural products by highlighting claims such as vegan, organic, free-from,100% natural and sustainable, as well as realigning their product offerings to resonate better with modern consumers. Products such as green tea extracts and macadamia oil are driving the growth of both luxury and mainstream skin care brands, keeping the APAC region on track to be the largest skin care market through to 2022.5
In conjunction with intelligence
providers, GlobalData, the Spotlight On area for clean beauty will explore the wealth of new opportunities that the sector’s dominance in the market presents. Reflecting the changing market, it will feature a range of local suppliers from the APAC region, including Lubrizol from Singapore, and Jinkun Chemistry Company from China. In addition, a number of global suppliers will showcase their clean beauty ingredients including Codif, Givaudan, Lipotrue, Naolys, and Pharmasynthese. Alongside a session dedicated to the Spotlight On topic in the Marketing Trends Theatre, a number of technical seminars will touch upon this booming trend so attendees can learn how it is influencing new research and development into new formulations. Hen de Jager, technical manager at Jan Dekker (part of IMCD), will lead a presentation on Clean Beauty – nature versus synthetics, while Tomoko Ohtsu, manager at Vitamin C60 BioResearch Corporation, will highlight the new approach to natural cosmetics with a focus on its new super antioxidant Fullerene.
Golden glow for the sun care sector An equally dominant topic in the industry is sun care, with the APAC sun care market estimated to have reached US$2.65 billion in 2018, according to Mintel. China, Japan and South Korea are leading the way within the region, with recorded sales of
PERSONAL CARE ASIA PACIFIC
US$1465.4m, US$480.4m, and US$323.9m respectively. Propelling this market forward is growing
regional awareness of the negative impacts of UV rays including detrimental health effects and accelerated ageing. As a modern society deeply conscious of appearance, sun protection and cosmetics now progressively come hand-in-hand. In addition, with increasing image consciousness, sun protection is no longer seen as an occasion-based product but as an essential part of the daily beauty regime. With this in mind, manufacturers are
creating unique formulations that cater to the demand for effective and convenient all-round sun care solutions. The Spotlight On Suncare area will be supported by leading market research provider, Mintel, with a number of exhibitors confirmed to showcase their sun care specific ingredients, including the likes of DSM and Easthill Corporation.
Attendees can join Lubrizol for a workshop in the Formulation Lab and learn how to formulate a high SPF all-mineral sun screen using its Matrifuse S-1 dispersant. In addition, Woonam Kim, general manager at BST Inc., will host a technical seminar to introduce and address the challenges facing formulators as they seek a natural sunblock and anti-irritant ingredient that can be applied to clean cosmetics.
It must be magic: transforming formulations The third Spotlight On area will highlight a less discovered trend: interesting formulations with a surprising effect, where the textures and properties of the product transform when applied to the skin. This exciting and surprising change of texture adds both fun and functional elements to products, helping to drive consumer engagement by providing additional sensory experiences. Young, tech-savvy Asian consumers are willing to experiment with their looks and
new products, prompting manufacturers to test innovative formulations for a more novel offering that appeals to consumers looking for the next big thing. This view is underpinned by GlobalData’s research which found that 62% of APAC consumers were willing to pay more for premium and innovative skin care and makeup products, making the trend particularly lucrative for cosmetic companies. In order to meet the desires of modern consumers, companies - such as in- cosmetics Asia exhibitor Evonik - are developing innovative and transforming formulations. For example, its ‘Magic Cream to Milk’ produces small milk-like droplets on the skin that create a light and pleasant experience for the consumer. It features the supplier’s ABIL EM 180, a high- performance water-in-oil emulsifier. Enlightening attendees as to how such
ingredients can be used to formulate unique transforming products, international suppliers, including Givaudan, Aigion and Azelis, will showcase their ingredients within the Spotlight On Transforming Formulations area.
in-cosmetics Asia will take place at the Bangkok International Trade & Exhibition Centre (BITEC), Asia’s premier exhibition and convention centre from 5-7 November 2019. For more information, please visit
https://asia.in-cosmetics.com/
PC
References 1
www.futuremarketinsights.com/
reports/natural-cosmetics-market
2
mytrendhighlights.com/ trends-in-natural-beauty/
3
www.ecoviaint.com/ global-natural-organic-cosmetics- market-asian-investment/
4
https://blog.euromonitor.com/ natural-vs-organic-beauty-a- price-segmentation-analysis/
5
www.globaldata.com/ apac-remain-largest-skincare- market-2022/
November 2019
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