Reports BRAZIL MARKET REPORT
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Players must be 18 years or over and facial recognition technology will be used to verify bettors.
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Advertising must include warnings discouraging gambling and about the harm it can cause. Tere will be restrictions on broadcast times and channels. Advertising cannot suggest that gambling contributes to social or personal success.
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A self-exclusion programme must offer customers windows that range from 24 hours to six weeks.
Meanwhile Bill no. 2843/23 is under discussion which suggests a spending cap on the amount that Brazilian bettors can spend on sports betting annually. Te cap would be equivalent to 10 per cent of the amount declared in their income tax statement from the previous year.
Te bill would require financial institutions and sports betting companies to set up a system to monitor and control such amounts with fines given to those who exceed the limits.
Te project is to help prevent debt and problems with addiction in terms of overspending. Te bill was submitted in June last year by Ricardo Ayres and is making its rounds via various entities such as the Consumer Protection Commission and Finance
and Taxation Commission and is due to be reviewed by the Chamber of Deputies.
Te government has also recently created the Secretaria de Premios e Apostas (SPA) under the Ministry of Finance (Secretary of Prizes and Bets) to oversee the regulation and supervision of sports betting and online games. It will have three sub-secretariats and 38 professionals and also monitor money laundering and prizes and gambling issues.
It will also look at advertising. Under the new law the MoF will regulate advertising and marketing and only those betting companies licensed in the country can advertise and they must have a CNPJ (National Register of Legal Entities).
Te Brazilian Council for Self-Regulation in Advertising (CONAR) recently approved an advertising code (Annex X) at the end of January this year looking at various aspects from social responsibility, protecting children and adolescents and responsible gambling.
In the Brasileiro Serie A and B, 39 out of the 40 teams have some form of partnership with sports betting houses such as Esportes da Sorte, EstrelaBet, Pixbet, Betano and Betfair. Te annual sponsorship revenue for the Campeonato Brasileiro Serie A was around US$29m in 2023.
THE NEXT STEPS So what happens next?
Although only recently regulated, online betting in Brazil is already a huge market. Approximately 152 million (or 81 per cent of the population) have access to the internet providing an anticipated player base of more than 100 million.
According to a report last year by Comscore, Brazil has 42.5 million unique users on betting sites and is third behind the US and UK in terms of online sports betting users. Te brands with the highest audience count for sports betting in Brazil included Betano, Bet365 and Pixbet.
A Family Budget Survey (IBGE) in 2018 claimed Brazilians spent R$14.16 per month on betting and games which was above the R$9.92 expenditure on ground coffee.
Te MoF is now publishing regulations to cover the provisions of this new law and must give companies already operating no less than six months to comply with the new rules.
Of the 550 betting companies already operating in Brazil it is said around 140 of these are already in the process of applying for licences and it is anticipated a regulatory market will open in the second half of this year. Tis should
WIRE / PULSE / INSIGHT / REPORTS P81
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