INSIGHT
EMEA GAME LAUNCH LIGHT & WONDER
Having conquered the Australian market, DRAGON TRAIN has officially landed in the EMEA market following Light & Wonder's launch event at Casino Valras in France.
In a whirl of vibrant colours and to the backdrop of rumbling train engines, the event played host to an inaugural ribbon cutting ceremony, traditional Chinese dragon dance performances, and the distribution of merchandise to operator customers.
DRAGON TRAIN has experienced phenomenal success in Australia, with all four games ranking #1 nine months in a row. Reminiscent of how DUO FU DUO CAI and JIN JI BAO XI took the market by storm, DRAGON TRAIN has also shown a strong start in North America following its launch stateside a couple months ago.
With orders already placed in Europe's biggest markets, Light & Wonder expects EMEA to replicate the success of other markets and establish another new staple game on casino floors.
“We are delighted to extend the success of Light & Wonder’s DRAGON TRAIN to France with its market arrival at Casino Valras and mark this important milestone with this celebration,” said Wayne Ellard, Managing Director, EMEA at Light & Wonder.
“DRAGON TRAIN elevates the player
experience by combining player-favourite game mechanics such as the Hold & Spin with excitement-inducing free games features and instant-award sticky reels.”
European players will now be able to experience the excitement of four fiery titles - CHI LIN WINS, KHUTULUN BATTLE PRINCESS, SUN SHOTS, and FOREVER EMPEROR - under the DRAGON TRAIN banner on the KASCADA DUAL SCREEN cabinet.
“We are delighted to extend the success of Light & Wonder’s DRAGON TRAIN to France with its market arrival at Casino Valras and mark this important milestone with this celebration.” Wayne Ellard, Managing Director, EMEA, Light & Wonder
Designed to grab and hold attention, the quartet of games play host to the captivating and thrilling DRAGON TRAIN Hold & Spin feature.
In addition, CHI LIN WINS and SUN SHOTS boast sticky reels that last for the duration of the free games whilst KHUTULUN BATTLE PRINCESS and FOREVER EMPEROR have clustered trigger symbols and nudging wilds in free games.
WIRE / PULSE / INSIGHT / REPORTS P41
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