INSIGHT
VIRTUAL SPORTS DIGITAIN
What's your view on the role of virtual sports in the way audiences engage with sports and entertainment on a global scale?
Te global popularity of virtual sports products has risen, and they are now a destination under the betting product category. Tis popularity is driven by the high production values of virtual games and the mobile-friendly way that the game content can be accessed and engaged.
Te virtual sports content complements the existing betting product categories to attract crossover audiences from the video or games genres and traditional sports bettors seeking to access quicker content, taking into consideration the fact that virtual games events occur every two to three minutes.
Unlike traditional sports, for which there are specific seasons and schedules, virtual sports are available 24/7/365, providing players with opportunities for continuous engagement.
What is an optimal virtual sports betting experience in 2024?
Te player experience is constantly evolving and never remains static. An intuitive interface should be among the key features for providing a competitive and optimal experience, and a seamless and user-friendly interface is crucial. Bettors should be able to navigate the platform easily, place bets quickly, and access information without friction, especially on mobile devices.
What is also crucial to the player experience are real-time data and analytics. Digitain provides real-time statistics, game performance data, as well as other relevant analytics. Tis engaging information is at your fingertips, helping you make more informed decisions and giving you the confidence to bet.
Just like in real/live sports betting, and In- Play betting, Live Streaming is also important. Users are more excited and engaged when they watch live virtual sports events and can place bets on up to 20 virtual games in real-time while watching the current game.
As a result, they get a thrill out of the game and are involved in the latter. Tis also provides the opportunity to consider diverse betting options and a wide range of sports and events, always keeping the game interesting.
Other elements include personalised experiences and loyalty programmes to make
Gerasim Khachatryan Head of Virtual Sports Digitain
As the Head of Virtual Sports at Digitain, Gerasim leads a dynamic team dedicated to developing cutting-edge virtual games that redefine the realm of online sports entertainment. Collaborating with cross- functional teams, Digitain’s Virtual Sports team brings to life engaging and immersive virtual games that captivate audiences worldwide.
What is also crucial to the player experience are real- time data and analytics. Digitain provides real-time statistics, game
performance data, as well as other relevant analytics. This engaging information is at your fingertips, helping you make more informed decisions and giving you the confidence to bet.
Tis is followed by the depth of betting markets. Digitain's In-House virtual sports portfolio is not just about the games. We understand the industry and our players, which is why we are highly focused on the markets we offer. Te games have customisable margins for odds management and include flexible betting with single and multiple bets and cross-sports betting within virtual sports events.
What are the latest simulation technologies, graphics and physics engines, and artificial intelligence advancements, and how are they helping to mimic the dynamics of real- world sports?
One of our recent additions to simulation technologies is Motion Capture technology. It allows us to capture the real-time moves of real football players and then convey that data to the game. Launched this year, Digitain's Penalty Shootout game is entirely based on that technology. Since we have seen that bettors are interested in this game, we will expand our portfolio with more Motion Capture games, such as Football and other sports.
As for the game engines, to enhance the game experience, we are transitioning from Unity Engine to Unreal Engine, which will allow us to be more dynamic in game creation and give new, exciting and more realistic game experiences that the players would like to have.
the overall Virtual Sports product complete for players.
What differentiates Digitain's virtual sports portfolio?
Digitain's In-House Virtual Sports portfolio is distinguished by several key features that set it apart in the competitive landscape of what virtual sports have to offer. Game variety is very relevant to capturing player interest and engagement.
Digitain’s Virtual Sports provides 13 games, including Football, Racing, and Number games, giving players a range of options to place bets and enjoy virtual sports.
Our dedicated product team ensures that our portfolio is at the forefront of high-end production graphics and realism. Te level of realism of our games is truly impressive, be it games that are manually animated or via motion capture.
The capabilities of an iPhone 15 and Samsung Galaxy S24 differ significantly from an iPhone 8 and Galaxy A5. How do you create virtual sports content that maximises user experiences across a range of different mobile devices?
Virtual Games consist of two main components, which need to be adjusted so that they do not depend on the phone's model.
Te first component is streaming, which needs to be available to the players in the game UI itself, and the quality should be significant enough to spark the players’ interest. First, games should be light enough to stream smoothly on the device.
We pay great attention to performance and quality, and our games are highly optimised. Secondly, besides the different mobile devices, Internet connection is critical in Virtual Games. Our streaming quality is automatically adjusting based on how strong the connection is, and this allows playing the game without interruptions.
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