INSIGHT US REGULATORY FOCUS ADVERTISING
Regulators in New York have also been focusing on the role of third-party marketing in sports betting. In May 2023 the New York State Gaming Commission (NYSGC) decided to allow CPA deals. It too has put strict rules in place. Affiliate sites must disclose their business partnerships with New York operators.
endorsements, or language designed to appeal primarily to individuals younger than twenty-one years of age.” Advertising and marketing is not permitted in “media outlets, including social media platforms that are used primarily by individuals under twenty-one years of age” and is also not permitted at events where 25 per cent or more of the audience is reasonably expected to be under twenty-one years of age.
In April 2023 the MGC voted to add new rules and incorporate language changes to its advertising regulations. Tis comes after the Attorney General's Office sent a letter to the commission, advocating for restrictions on online sports betting advertising to safeguard young people.
Other efforts are on the way to counteract the dangers of too much advertising. In March 2024 Attorney General Andrea Joy Campbell announced the formation of a new public-private partnership, the Youth Sports Betting Safety Coalition, to raise awareness of the laws, risks, and public health harms associated with sports betting and gambling among young people.
Members of the coalition include the Boston Red Sox, the Boston Celtics, the Boston Bruins, the New England Patriots, the New England Revolution and the NCAA. Te Coalition will collaborate with sports media and licensed gaming operators to further communicate the risks of gambling.
“Sports betting and related advertisements have inundated our sports venues, broadcasts, and products, and kids are watching and consuming the whole time. We need to provide a counterbalance to these adult messages through strong and enticing educational materials and programmes,” said Massachusetts Council on Gaming and Health CEO Marlene Warner.
Regulators in New York have also been focusing on the role of third-party marketing in sports betting. In May 2023 the New York State Gaming Commission (NYSGC) decided to allow CPA deals. It too
P118 WIRE / PULSE / INSIGHT / REPORTS
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176
