Wire EMEA
EDC Crowns New Champion in Venlo
37 dealers from 21 European countries gathered to demonstrate their skills before the EDC judges at Holland Casino in Venlo.
Tree days of intense tournament competition culminated in Noemie Serra of Casino de Monte-Carlo being crowned the European Casino Association’s Dealer of the Year. NETHERLANDS EVENTS
Cyprus - Merit Royal installs EGT’s Bell Link 2 Bell Link 2 multigame, the new addition to EGT’s Bell Link jackpot, had its first installation in the Merit Royal Casino in Northern Cyprus at the beginning of June. Currently, 34 slot cabinets of the G 32-32 VIP and G 50-50 C VIP models comprise the mix and will be available in more machines soon.
Casino visitors have the opportunity to try their luck with a total of 10 games, five of which are completely new and developed specifically for Bell Link 2: 40 Lucky King Extreme BL, Egypt Sky BL, Zodiac Wheel Extra BL, Book of Realm BL and Mystic Desert BL. All titles have been enriched with more bonus features and have been well received by players.
"We are pleased that Merit Royal Casino trusts us again and gives us the chance to launch another one of our latest developments in their facility," commented Biserka Draganova, Sales Manager for the Balkans and Egypt at EGT. “They are our biggest customer in Northern Cyprus, with whom we have a successful long-term collaboration, and we highly appreciate the fact that they were the casino where another of our high-potential jackpots - Gods & Kings Link, linked in a group with Bell Link, made its debut on the island. I am confident that we will meet their expectations.”
UK - New Playbook Fusion CPO Playbook Fusion, a new studio spearheaded by Steve Rogers that combines the worlds of betting and video gaming, has announced that Jason Bradbury, formerly of Entain,
will join its executive team as Chief Product Officer with immediate effect.
Bradbury has over a decade of impressive experience in the gambling industry, with time spent at operator and supplier powerhouses including Entain/GVC, Light & Wonder, Inspired Entertainment and ComeOn.
Lebanon - Booming Games’ BetArabia deal Booming Games' selection of slots has been fully integrated into BetArabia's platform, offering players access to popular titles such as Burning Classic, TNT Bonanza, Cash Pig, Buffalo Hold and Win, Power of the Vikings, and The Wild Wings of Phoenix. BetArabia, owned by Casino Du Liban, received Lebanon's first and only legal online gaming license from the Ministry of Finance in 2022. The history of Casino Du Liban dates back to July 29, 1957, when it was granted Lebanon's sole gaming licence and opened the iconic Casino Du Liban. Today, it remains the only legal online casino in Lebanon.
P22 WIRE / PULSE / INSIGHT / REPORTS
Te 16th European Dealer Championship, hosted by Holland Casino at its Venlo operation proved to be a hugely popular event, where 37 dealers from 21 European countries gathered to demonstrate their skills before the EDC judges.
Tree days of intense tournament competition culminated in Noemie Serra of Casino de Monte-Carlo being crowned the European Casino Association’s Dealer of the Year. Jamie Cummins from London’s Crown Casino took the runners-up spot, with Asa Ekerot from Casino Copenhagen securing third place.
As well as taking home their trophies, the winner scooped a grand prize of €5,000. Te second and third place finishers were awarded €3,000 and €1,500, respectively. In addition to the main prizes, there were another five Skill Challenges, each offering a prize of €500 for the winners.
Te finals, which followed intense national heats, brought the crème de la crème of Europe’s casino dealing professionals to Venlo
Sweden Playson strengthens Swedish presence
Playson has secured a multi- brand partnership with Premier Gaming to deliver a host of its titles to operators under the company’s network.
Te large-scale content deal will see Playson integrate its Hold and Win portfolio across Premier Gaming’s operator brands in Sweden, with Royal Joker: Hold and Win, Lion Gems: Hold and Win and Luxor Gold: Hold and Win among the games set to go live.
Licenced in both Malta and Sweden, Premier Gaming is responsible for powering several online casinos across Europe including Pronto Casino, Slothino and Premier Live Casino.
Blanka Homor, Sales Director at Playson, commented on the agreement: “As the company behind some of Europe’s fastest-growing online casino platforms, we are delighted to
bring our renowned Hold and Win offering to Premier Gaming players.
“It’s an honour to continue strengthening our market presence in a mature market like Sweden and we are confident that Premier Gaming’s established reputation, combined with our energetic and stimulating slots, will create a thrilling proposition for slot enthusiasts.”
Mark Zammit, CMO at Premier Gaming, said: “We are always looking to expand our offering with vibrant and exciting slots, providing our players with the best games on the market. With almost five years’ experience in the Swedish market, we know Playson’s gaming portfolio will be a fantastic addition to our operator’s offering and look forward to a fruitful partnership.”
for the skill-based competition to demonstrate their astute decision-making, lightning-fast reflexes, and seamless ability to balance chip management, mathematics, and engaging social interactions, evaluated by a dedicated panel of impartial international judges.
Hermann Pamminger, General Secretary of the European Casino Association, remarked: “Tis year’s has been a truly phenomenal event. I would like to thank all the sponsors of this year’s competition who made it possible to stage this international celebration of land-based gaming talent.
“Te ECA extends its gratitude to these leading companies from the European gaming industry for their continued commitment to the European Dealer Championship, ensuring its success and growth into the future.”
Te European Casino Association announced Grand Casino Lichtenstein as the location for next year’s European Dealer Championship 2025, which will run from June 16 to 19.
Slovakia
Citing a ‘shared vision for innovation and excellence’, PopOK Gaming has entered into a partnership with SYNOT Interactive to ‘revolutionise the iGaming landscape’ with fresh content and enriching experiences for players across the world.
Bringing over two decades of expertise to the table, SYNOT Interactive is a seasoned software provider renowned for its modular and API-driven product suites. Teir wealth of services spans from casino content aggregation to platform integration, offering tailored solutions to cater to diverse casino needs.
Meanwhile, PopOk Gaming is a modern iGaming content developer, known for its delivery of top-tier games boasting captivating designs, dynamic animations, and robust gamification tools. Teir in- house developed games deliver immersive gaming experiences for players globally.
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