Certainly, my stance hasn't changed in that time. We still offer the tools to enable that and there is some industry-wide development in that direction. People are starting to think about how to differentiate in ways other than just having a different brand on the existing game types that are already out there. But the way people are thinking is still limited.
People have got to think more along the lines of the video games industry rather than the transactional digitisation of traditional casino games. A hybrid of the two is where we'll eventually get to. Black Cow hasthe tools to enable that.
You might try to plan for
what's going to happen in the future, but the future is under no obligation to comply! Let's concentrate on what we can do now. Let's develop
something useful now and iterate on that. That's what Amazon has been so successful at doing.
Te biggest challenge in our sales process is getting people to understand how flexible our tools are. I can tell sometimes by the questions people are asking that they're not thinking in that flexible way. It's almost like, what colour can this be? It can be any colour. What about things that aren't colours? What about a complete spectrum of iridescence that isn't even a colour? What about thinking outside the box? People are afraid to risk thinking outside the box because they know they can make a bunch of money with an Irish themed and an Egyptian themed slot.
Let's try and innovate now with the tools that are available for people to innovate in a relatively cheap way as well! Tat's the important thing. It mustn't be too expensive to experiment with this stuff. Let's put a game live. Let's try it, see how it works and adjust it.
Tis methodology is very much behind our approach to rapid application development. It's about cheaply and quickly producing something that we can get out there, seeing how people react to it and then iterate on that product and just keep changing it. Keep reacting to what people say about it and what people do, what people like and what people don't like. Tat's the rapid application development cycle, which is so incredibly powerful because it enables true innovation rather than thinking of
big, long projects where we deliver an enormous piece of work after two years. Tose days are gone. We don't have to build software like that anymore. Nor is this how we work with our partners. We work iteratively to give people what they want next, rather than eventually.
We don't know what we're going to want eventually. We don't know how long it's going to take to eventually get to where you think you want to be in the future. You might try to plan for what's going to happen in the future, but the future is under no obligation to comply! Let's concentrate on what we can do now. Let's develop something useful now and iterate on that.
Tat's what Amazon has been so successful at doing. If you think back to what they were doing in 2000, it's very different to what they're doing now, but all the time they've been successful whilst innovating. It can be like that with gaming, certainly multiplayer games, but also single player and jackpots as well.
What's next for Black Cow Technology?
We're going to enhance our offering vertically if you like. Rather than just being a remote gaming server, we're also going to offer more components at the front end and back end in a more complete offering. I think we do the application server piece very well but where we've missed out on business in the past is in the technologies around that application layer. Getting more into that will give us a more compelling offering.
Te vision is to enable people to innovate. Tat's why I started Black Cow in the first place - I saw how hard it was in the single player world to innovate with new products and new features because it costs too much and takes too long to add a feature to existing monolithic RGS platforms. Tat's why our platform, OGA, is structured in a flexible modular way - so that people can innovate on it and build new features under their own control quickly.
NEWSWIRE / INTERACTIVE / MARKET DATA P155
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