Pulse


Responsible Gambling BIRCHES HEALTH


Birches Health: accelerating the conversation


Founded last year, Birches Health provides online counselling services to help people struggling with gambling addiction. CEO Elliott Rapaport explains why focus must be on the 21-to-40- year-old sports betting demographic to ensure best-in-class clinical outcomes.


Could you tell us more about Birches Health and what services the programme provides?


Birches Health is a pioneering provider of behavioural health services in the U.S., with a special focus on the prevention and treatment of problem gambling, gambling disorders, and associated mental health issues.


Our organisation provides cutting-edge solutions for responsible gaming, including online educational resources, interactive learning modules, and accessible treatment options, all from licensed, specialised behavioural health clinicians.


Birches Health offers comprehensive care and support to those dealing with problem gambling and other behavioural addictions, guaranteeing convenient access to resources and assistance.


Why are the majority of problem gamblers unable to access care through traditional channels?


Many individuals struggling with gambling disorder are unable to access specialised treatment due to financial costs, a lack of specialisation, and location constraints. In particular, the cost of treatment is a key driver making care prohibitively expensive for many individuals.


Traditional treatment options can often reach costs of hundreds of dollars per session - which can stop problem gamblers securing much needed help. Tis dynamic is magnified when


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you consider that many individuals struggling with gambling disorder may already be facing complex financial situations.


What's your assessment of today's problem gambling landscape? How has it changed since Birches Health was established?


Birches Health launched at the start of 2023, and even in this short time there has been a notable change in the problem gambling landscape. Tere is certainly more focus on responsible gambling (RG) resources and access to problem gambling (PG) treatment within the industry.


Better awareness of gambling harms and treatment options is only a good thing, as it highlights the proactive approach required from stakeholders to address gambling-related issues.


From our standpoint, a large change that we’ve seen is the media coverage that has accelerated the conversation around problem gambling. Tis communication plays a crucial role in growing public awareness and bringing the topic to the forefront.


It therefore becomes even more important to meet this shift by creating and implementing effective RG measures, which include providing more comprehensive resources and easier access to treatment options.


Is increasing awareness of the help that's available an ongoing challenge?


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